212.727.3876
Faircom Workshop: Email Marketing, Back to Basics
17
Nov

UPDATE: Due to space limitations, the Email Marketing Workshop was changed to a webinar. Check it out below and feel free to reach out to any of the presenters directly.

VIDEO

becky-fitzpatrick_1974a-linkedin

Becky Fitzpatrick

Digital Marketing Manager

becky@faircomny.com

matt-reese_3299a-linkedin

Matt Reese

Digital Strategist

matt@faircomny.com

brianna-collins_4471a-linkedin

Brianna Collins

Account Director

brianna@faircomny.com

October 5, 2016:

Faircom’s Digital Workshops are free events that offer nonprofits the opportunity to improve their fundraising knowledge and skills, network with other NGOs based right here in NYC and chat about their fundraising needs with Faircom’s digital experts.

The Email Marketing, Back to Basics Workshop is built for beginners just breaking into the email-marketing world and intermediates looking for a refresher course as they gear up for year-end fundraising. Find out how segmenting your lists can help target your messaging when we discuss the importance of communication streams; learn tips to improve your copywriting skills; and delve into the world of responsive design as we discuss the look and feel of an email campaign.

AGENDA:

Introduction by Faircom New York

Segmenting your communication streams

Copywriting for email appeals

Design and launch your campaign (A/B testing)

Q/A and introduce next workshop

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