Barbra is a marketing professional with over 20 years of experience in multi-channel campaign strategy and management. She has a successful track record of increasing revenues through introduction of new program opportunities and improved data interpretation. Barbra spent 10 years at the March of Dimes, where she helped double revenue for the direct response department. Her other work experience includes time at companies in both the nonprofit and for profit sector including WonderWork, Citibank and MasterCard. She is a strong believer in continuing education in the industry and has been actively involved with both the DMFA and DMA. She currently works with TechnoServe, Learning Ally, the National Urban League, and IPPF/WHR, among others.
Barbra received her MBA from Columbia University and her BA in economics from Tufts University. In her free time Barbra loves to travel and hike. Her favorite trip was to see Mt. Everest in Nepal. In her less adventurous time she can also be seen working diligently on the NYT crossword puzzle.
What is your secret fundraising weapon? Not being afraid to make the ask.