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Category - Design

14
Jul

Faircom New York Awarded Direct Mail Prize

By Emily Rudder, Jr. Digital Strategist We are thrilled to announce that Faircom New York has been named runner up for best acquisition direct mail appeal of 2017 for our International Planned Parenthood Federation/Western Hemisphere Region (IPPF/WHR) package by the Direct Marketing Fundraiser’s Association! The Direct Marketing Fundraiser’s Association (DMFA) is the only professional association that …

1
Jul

The Digital Landscape: What Tools Can Help Your Nonprofit

By Matt Reese, Digital Strategist The digital landscape is murky – each day we hear in equal parts about tomorrow’s hot new social platform and how yesterday’s has already failed; we hear about ad technology and ad blocking technology; and each day more and more Unicorns are springing up. If even top tech and venture capital …

24
Jun

7 Insights on How to Thank Your Donors

By Nikki Morin, Account Director Sending a “thank you” after you receive a donation, can actually encourage the donor to give a second gift. Surprised? We encourage nonprofits to spend as much time on the “thank you” email or card as they did on the appeal – after all, it could lead to an even larger …

6
Nov

Building an Effective Welcome Email Series

By Becky Fitzpatrick, Digital Marketing Associate One of the top goals of marketing and fundraising campaigns, other than to sell a product or raise funds, is to gain contact information – specifically, email addresses. Email is quickly becoming the most popular form of contact as younger generations change addresses often and telemarketing becomes less popular. …

27
Aug

4 Tips for Your Next Infographic

Written by Becky Fitzpatrick, Digital Marketing Associate Infographics are a popular way for organizations to show data in a visual and engaging way. With short copy, easy to read statistics and engaging graphics, infographics are wildly popular on social media. Nonprofits can use infographics in multiple avenues for fundraising and marketing. They can be added …

8
Apr

Website Anatomy 101: Your Home Page

Written by Becky Fitzpatrick, Digital Marketing Associate 10 years ago, the Internet reached it’s first 1 billion users. Just 5 years ago, it reached 2 billion. In 2014, it reached 3 billion users worldwide. Today, approximately 3,090,900 people are considered Internet users. That’s 40 percent of the world population. 40 percent! If you own a …

23
Mar

We Judge Books by their Cover (Photos)

Written by Becky Fitzpatrick, Marketing Associate A cover photo is like a cover letter: compelling, creative, and to the point. Social media profiles can make or break an organization. When supporters and fans visit your Facebook page, they want to see a clear logo, catchy posts, and graphic visuals that explain what you do and …

18
Mar

Integrating DM + Online

Written by Sally Frank, Vice President Here’s a quick and easy tip for an organization working to integrate direct mail and online. After sending a direct mail appeal, it is standard practice to follow up with a corresponding email. Having both print and digital communication channels allows donors to choose their preferred means of donating. But …

10
Mar

Direct Mail Design

Written by Michelle Le, Senior Account Director After the Mercedes-Benz Fashion Week in February, we wrote a post describing the essentials to designing a direct mail envelope (to read the post, click here). The envelope may be the first thing your donors see, but don’t waste all your time on the exterior design. In fashion, …

6
Mar

Direct Mail Tips from Mercedes-Benz Fashion Week

Written by Michelle Le, Senior Account Director Spring fashion week has come and gone (unlike the snow storms in New York City!) but the trends and designs have left a lasting impact as we move into the new season. While not quite as sexy and hip as the runways of Milan, Paris, and London – …