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Why get social?

There are over 2 billion internet users and 644 million websites.

Without a strong online presence, you’re invisible.

Email Marketing

Email is one of the most effective online tactics to acquire new online donors, increase non-donor conversion rates, and generate brand awareness. In fact, email solicitation is the primary source of online gifts. When our digital team builds an email fundraising program, we start from the basic building blocks and work our way up to create well-designed, engaging emails.
Faircom New York can design your email, develop your donor communication strategy, and segment your lists to increase response rate.
Creating custom designs and compelling copy boosts conversions and increases traffic to your donation page. A/B testing allows us to alter your strategy to best reach your donors at the right time, in the most effective style. You can request reports as often you want to show board members, build internal strategy, and view the positive results of your email campaigns!

Social Media Strategy

Social media can be one of the easiest ways to connect with donors across the globe, if you’ve got the right approach. We know that every organization is unique, and so is your social media. We create innovative, specialized strategies to boost supporter engagement and increase your social media following.
We can help you revamp your social media presence regardless of the size or mission. From copy and design of a specific Facebook post to a comprehensive year-end campaign – we’ve got you covered. Blogging tips, best practices, analytics tools, advertising…ask us anything!
So go ahead and chat it up — we’ll make sure you’re heard.

Web Design and Development

Online donations, brand growth, digital campaigns…none of this is possible without a website. 25% of donors spend over 2 hours researching a nonprofit before deciding to give a gift. Without a strong and visually appealing website, your nonprofit could be losing hundreds or thousands of donors each year.
We design interactive, engaging, and responsive websites for organizations of all sizes. After a discovery session with each client, we develop a solid strategy based on their needs, their audience, and their goals. We design compelling and beautiful pages to create lasting impressions on your supporters, making sure they remember you when it’s time to give that next donation.
Be memorable.

Online Advertising

As the percentage of online gifts rises each year, online engagement has become a critical tool for organizations looking to reach new supporters. Google found that digital advertising drives action, with 76% of donors stating they go online to research a non-profit organization after recalling seeing an online ad.
Let us increase your web traffic and build brand awareness. Our advertising services include developing a comprehensive strategy and designing the creative pieces to create a cohesive campaign. Advertising campaigns generate highly targeted donor leads to your site and develop a profitable formula you can apply on future campaigns on any channel.

Looking to integrate digital marketing with other fundraising initiatives?

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