Brand recognition is important for many reasons — but chief among those is fundraising. If your appeal arrives at a potential donor’s door, they are more likely to open, read and make a contribution if your brand is already familiar to them as an initial marker of legitimacy.
If you find yourself with a matching gift opportunity, you can make it a multi-level success by ensuring that both those donors that fund the match and those that respond to it truly feel engaged and understand the power of their giving and how it multiplies toward funding the mission of the organization.
Through the pandemic response, an incredible shift has taken hold: rising public trust in nonprofits. Charities of all missions and sizes are stepping up to fill urgent gaps in the community and take additional steps for authentic relationship building. Central to this is stewardship! Learn more about these promising trends and how you can implement strong stewardship in your fundraising program to build long-term value and lasting donor relationships.
Getting a thoughtful, impactful fundraising appeal in the hands of your donors in the wake of an emergency is critical to raising funds and aiding your response. And it’s possible to do so in a quick, cost-efficient way. Keep these tips in mind as you craft your emergency response plan.
Industry-wide, nonprofit organizations are investing in mid-level programs to generate more revenue. Implementing targeted programs to build major donor revenues is, of course, important to diversifying valuable fundraising income at the top of your donor pyramid. But organizations have historically forgotten the middle-tier that is both a critical to bridge
If you’re not familiar with Donor-Advised Funds (DAFs), it’s time to get started. This charitable giving vehicle holds great fundraising potential for your nonprofit, and understanding how you can unlock it will be game-changing. DAFs contribute to 13% of overall giving today — more than digital, which is 8.5%. Additionally,
As a fundraiser, you probably know that now is the time that you should be talking to your donors about planned giving and how they can name your organization in their will. But maybe you and your colleagues don’t know exactly how to do that. It’s actually easier (and more enjoyable) than
Are you looking for a way to sustainably boost your fundraising results? Look no further and grow your monthly giving program! It will both create a reliable, long-term stream of revenue for your nonprofit and increase your donors’ potential.
On May 5, #GivingTuesdayNow brought millions of people together to unite and express their generosity.
With Giving Tuesday Now around the corner and continuing considerations for budget revisions, it’s important to stay updated on giving trends.
When we look at the big picture, philanthropy is actually thriving right now — and so can your nonprofit.
Giving Tuesday, the groundbreaking global generosity movement, announced a global day of giving set to take place on May 5, 2020 as an emergency response to COVID-19. Give your donors and prospects the opportunity to give to YOU on this day!
Whether your organization currently receives grants from foundations to support your programs or not, it is important to know what these significant players in philanthropy are doing to aid the response and recovery from this current crisis. For those with current foundation partnerships, open conversations with grantmakers can yield important
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