Donor meetings are an essential component of major gift fundraising, providing invaluable opportunities to learn more about the individuals who make your programs possible. There are some fundamentals you should consider when preparing for these meetings – and new factors to keep in mind during the “new normal” of major gift fundraising in the time of COVID-19.
Have you started planning for year-end fundraising season? Most nonprofits tend to send only appeals during the Fall season, but that kind of transactional communication can turn donors off. Striking the balance between appeals and cultivations could help you maximize results. A simple thank you goes a long way!
Monthly giving programs have become a lifeblood of nonprofits, creating a foundation for consistent, predictable revenue for your organization. But too many organizations are missing these low-hanging fruit: A recent study by Salesforce shows that only 14% of organizations prompted one-time donors to upgrade to recurring gifts when these donors would likely be interested in budgeting their gifts throughout the year. Additionally, 27% of organizations made no attempt to retain a recurring donation from a monthly donor after a credit card was canceled.