If you’ve been following our blog or reading our case studies or attending our workshops, you’ve heard us preaching: segment out your mid-level donors and upgrade them! Why? Renewal rates are declining—but upgrades are increasing! A direct mail donor is a direct mail donor. If they have the capacity to
Written by Gabrielle Montgomery, Jr. Digital Marketing Associate In an age where social media usage is majorly on the rise, it is not news that social media platforms are expanding their offerings to have an impact on important areas like fundraising. Facebook fundraisers for nonprofit organizations have been increasingly popular
Faircom New York’s newest client, FOUR PAWS International, fights for a world where humans treat animals with respect, empathy and understanding. Their programs include rescuing animals living in illegal or abusive captivity and providing them with a safe place to live; fighting illegal puppy and kitten trafficking; protesting the fur industry
By Sally Frank, Senior VP of Strategy and Innovation As soon as Alabama passed legislation criminalizing abortion and imposing harsher sentences for those performing abortion than for rapists, we knew our client, Human Rights Watch, needed to reach out to donors— and quickly. We picked up the phone, convened a
By Miriam Braun, Digital Marketing Manager In the 15 years since Facebook’s inception, the platform has gone through many evolutionary periods: from a collegiate message board, to a place to connect with friends, to a communications tool between brands and consumers, to the global advertising, digital behemoth it is today.
Introducing our newest partners… Faircom New York is excited to announce our newest partners in fundraising: Girls Who Code, Conquer Cancer, MiracleFeet, and the Magdi Yacoub Global Heart Foundation. We are honored to work with nonprofits making such great strides in their fields, doing life-changing work around the world.
Written by Amanda Stone, Jr. Digital Marketing Associate #GivingTuesday is a crucial launch for many year-end giving campaigns. According to Philanthropy News Digest, nonprofits raised $274 million in the United States on Giving Tuesday in 2017; a 63% increase from the year prior. Since its inception in 2012, a number
Written by Amanda Stone, Jr. Digital Marketing Associate As Hurricane Florence approaches the mid-Atlantic coast, residents are evacuating and preparing for the Category 4 hurricane to make landfall later this week. Due to likely storm surges, heavy rain, strong winds, and power outages, the United States Postal Service (USPS)
Corinne Servily, President of Faircom New York, and Barbra Schulman, Vice President of Integrated Marketing, will be attending the National Catholic Development Conference this Fall. Join us for a discussion on the value of integrated fundraising Written by Corinne Servily, President of Faircom New York The most successful and robust fundraising programs
What does the future hold for charitable giving? To answer this question, we must first look into the charitable giving data of this past year. In 2017, Giving USA published that the gifts of Americans to charitable causes ended with a record-breaking $410 billion high-water mark, a 5.2% increase over
We’re honored to announce that Faircom New York came home with two awards from the 2018 Direct Marketing Fundraisers Association (DMFA) Awards show last week. The DMFA Awards are hosted each year, with DMFA members showcasing their best direct mail and online fundraising campaigns. Winners are evaluated on creative design