News

Addressing Multilingual Audiences in Digital Communications

English might seem like the primary language on the web, but for many nonprofits, multilingual digital communications are important to build trust and engage with online communities of donors and prospective donors. Here are the best practices to help lay the groundwork to implement a multilingual digital communications strategy.

How To Test in Acquisition Without Breaking the Bank

New donor acquisition is the most expensive area of any fundraising program, and zeroing in on the most effective control package requires constant testing and re-testing. There’s no need to break the bank to improve acquisition results – small tweaks and tests can make all the difference.

Building a Successful Matching Gift Campaign from Start to Finish

Building a Successful Matching Gift Campaign from Start to Finish

If you find yourself with a matching gift opportunity, you can make it a multi-level success by ensuring that both those donors that fund the match and those that respond to it truly feel engaged and understand the power of their giving and how it multiplies toward funding the mission of the organization.

Nurturing Donor Relationships

Nurturing Donor Relationships Through COVID-19 and Beyond

Through the pandemic response, an incredible shift has taken hold: rising public trust in nonprofits. Charities of all missions and sizes are stepping up to fill urgent gaps in the community and take additional steps for authentic relationship building. Central to this is stewardship! Learn more about these promising trends and how you can implement strong stewardship in your fundraising program to build long-term value and lasting donor relationships.

Fundraising in an Emergency: How to Quickly Get Communications Out

Getting a thoughtful, impactful fundraising appeal in the hands of your donors in the wake of an emergency is critical to raising funds and aiding your response. And it’s possible to do so in a quick, cost-efficient way. Keep these tips in mind as you craft your emergency response plan.

Building a Mid-Level Giving Program

Make the Most of the Missing Middle: Building a Mid-Level Giving Program

Industry-wide, nonprofit organizations are investing in mid-level programs to generate more revenue. Implementing targeted programs to build major donor revenues is, of course, important to diversifying valuable fundraising income at the top of your donor pyramid. But organizations have historically forgotten the middle-tier that is both a critical to bridge

Donor-Advised Funds

What You Should Know (and Do) About Donor-Advised Funds

If you’re not familiar with Donor-Advised Funds (DAFs), it’s time to get started. This charitable giving vehicle holds great fundraising potential for your nonprofit, and understanding how you can unlock it will be game-changing.  DAFs contribute to 13% of overall giving today — more than digital, which is 8.5%. Additionally,

Talking to donors about their legacy.

Talking to Donors about their Legacies

As a fundraiser, you probably know that now is the time that you should be talking to your donors about planned giving and how they can name your organization in their will.  But maybe you and your colleagues don’t know exactly how to do that.  It’s actually easier (and more enjoyable) than

Giving Trends

Stay Updated On Giving Trends

With Giving Tuesday Now around the corner and continuing considerations for budget revisions, it’s important to stay updated on giving trends.