Blog

Fundraising Day New York 2017 Recap

Faircom New York lives and breathes fundraising so it’s no surprise that we love attending Fundraising Day New York each year. The annual conference gathers fundraisers, nonprofit leaders, board members, and other interested parties to share ideas and tips about fundraising strategy for nonprofits. This year, we spoke with some

Introducing our Newest Partner…

We are very proud to announce our newest client: The United Synagogue of Conservative Judaism (USCJ).  Our team will be working on strategic consultation and production management services for their national direct mail and digital fundraising programs. The work will be fully integrated across all channels. Founded in 1913, USCJ is

World Water Day Campaigns

By Becky Fitzpatrick, Digital Marketing Manager It’s World Water Day, one of my favorite advocacy-based holidays! Today marks the 24th year of nonprofits and environmental agencies celebrating our Water Planet and fighting for sustainable management of water resources. With hundreds of groups using the holiday to tackle the water crisis by

Introducing Our Newest Client!

Faircom is proud to announce our newest client:  The National Hemophilia Foundation.  We have been retained for strategic consulting and production management services for their national direct mail and digital fundraising programs.  The work will be fully integrated across all channels.  Corinne Servily, says: “I am honored and thrilled to

Faircom New York Named BEST NON-PROFIT FUNDRAISING AGENCY !

We are proud to announce that Faircom New York has been awarded Best Non-Profit Fundraising Agency – New York by Wealth & Finance International as part of their 2016 Business Awards, for the second year in a row! The Wealth & Finance Business Awards recognize businesses across industries that demonstrate excellence

The Ins and Opt-Outs of Email Acquisition

By Ségolène Rabel, Jr. Digital Marketing Strategist   In 2015, nonprofits saw how important a healthy list is. According to 2016 studies, list churn ended at over 11% in 2015 from unsubscribes and bounces. While list churn is unavoidable, there are opportunities to grow your list with new warm prospects.   Acquire

2016 Fundraising Reports: Topline Findings

By Ségolène Rabel, Jr. Digital Marketing Strategist We’re only halfway through 2016 and already looking forward to the reports from this year’s fundraising campaigns, A/B tests and award-winning designs. But while we wait to see the top nonprofit marketing campaigns of the past 6 months, we’re combining all of the reports from

Your Monthly Sustainer Program: Part 2

By Tracy Coutain, Account Director, and Becky Fitzpatrick, Digital Marketing Manager   Best Practices Earlier this month, we shared some insights on why your monthly donor program could become the most fruitful unit of your online fundraising program. If you missed our blog post you can read it here, or continue below

Raise Funds and Awareness on Facebook

By Madeline Frank, Large Donor/Events Intern In case you haven’t read tech news in the past few weeks, Facebook recently launched the newest addition to their ever-growing platform: Fundraisers! This new tool, specifically geared toward nonprofits and philanthropists, was quickly dubbed the newest trend in DIY fundraising. Vice President of

Your Monthly Sustainer Program: Part 1

By Tracy Coutain, Account Director, and Becky Fitzpatrick, Digital Marketing Manager   Why Monthly Donors? 2016 is the year of monthly sustainers. Multiple reports from industry leaders in the fundraising sector have shown a clear trend toward monthly giving, with some nonprofits seeing 17% of their total online revenue coming

The Digital Landscape: What Tools Can Help Your Nonprofit

By Matt Reese, Digital Strategist The digital landscape is murky – each day we hear in equal parts about tomorrow’s hot new social platform and how yesterday’s has already failed; we hear about ad technology and ad blocking technology; and each day more and more Unicorns are springing up. If even

7 Insights on How to Thank Your Donors

By Nikki Morin, Account Director Sending a “thank you” after you receive a donation, can actually encourage the donor to give a second gift. Surprised? We encourage nonprofits to spend as much time on the “thank you” email or card as they did on the appeal – after all, it could