Blog

4 Tips for Your Next Infographic

Written by Becky Fitzpatrick, Digital Marketing Associate Infographics are a popular way for organizations to show data in a visual and engaging way. With short copy, easy to read statistics and engaging graphics, infographics are wildly popular on social media. Nonprofits can use infographics in multiple avenues for fundraising and

7 Tools for Reaching Out to Contacts

For most companies, having a large network of contacts is extremely important to expand and grow. Gaining new contacts allows you to pursue prospective clients and opportunities for your company. But it is not always easy to reach out to new contacts. Sometimes emails go missing, some emails were recorded incorrectly

What is Gen Y?

Those born between the early 1980s and the early 2000s are often given unflattering attributes: addicted to technology, selfish, lazy, self-centered… Millennials do not appear to be the best prospects for any nonprofit fundraising campaign, especially since most are still struggling with college loans and finding a full-time job. However,

Don’t #Fail at Hashtags

By Will McMeans, Jr. Social Media Strategist Remember when you used to say, press the pound key? Or, insert the number sign? Today, many people refer to the symbol as a ‘hashtag’. It’s certainly not an uncommon term for the symbol that was made widely popular on social media channels

How Can You Raise Awareness Through UN International Days?

By Victoire Caroly, Jr. Events & Communications Coordinator I’m sure you’ve heard of Earth Day (April 22), International Women’s Day (March 8) and World AIDS Day (Dec. 1). But what about World Toilet Day (Nov. 19), the International Day of Happiness (March 20), and the International Day of Yoga (June

Basic Do’s and Don’ts of Social Media

Just as there are do’s and don’ts in real life social settings, there are do’s and don’ts in online social media settings that companies should adhere to. We all know that having a social media presence is incredibly important for a company. It helps the company engage a target audience

How to Fundraise Like a Presidential Candidate

Written By Will McMeans, Jr. Social Media Strategist We’re still a long way away from elections next year, but candidates are already out in full force. Regardless of your opinions of the contenders—or about politics in general—you have to give them this: they are really good at fundraising. During the

Capitalizing on the Hashtag #RoyalBaby

Written by Will McMeans, Jr. Social Media Strategist and Becky Fitzpatrick, Digital Marketing Associate Nonprofits are always looking for new ways to connect with potential donors and raise awareness of their organization. If used correctly, hashtags can be a powerful tool for nonprofits to engage their audiences on Twitter and

Getting Donors to ‘Swipe Right’

Written by Michelle Le, Senior Account Director I recently spent an evening with some friends who are active on various dating sites; a good portion of the night included searching for potential matches. The endeavor was hilarious, entertaining and mind-boggling all at the same time. There were so many people

Welcome to our new client!

With the major rush in Autumn around gala season and end of year fundraising, summertime is when most nonprofits reach out to partners and agencies to begin planning their fundraising year ahead. This summer, we’ve been in touch with many nonprofits in New York City and around the globe, and we’re happy

Finding Your Brand Voice

Written by Will McMeans, Jr. Social Media Strategist There’s a lot of pressure to have good digital content—whether on a blog, in an email, or on social media. Many organizations, for-profit and non-profit alike, dive head first into trying to create something for each of these channels. But before you go off

How to Help after Natural Disasters

Written by Becky Fitzpatrick, Digital Marketing Associate When disasters strike, people around the globe want to step up and help. While dropping cash on a plane ticket and flying to the region shows great compassion, many countries only allow certain professional relief aid groups to enter after major disasters. Basically –

The Art of the Reboot

Written by Michelle Le, Senior Account Director It’s exciting news! Our favorite shows like Full House and Coach are coming back to television, and we simply can’t wait to drop the lines “Cut. It. Out” and “Have Mercy” in front of younger generations (without getting confused looks).   Rebooting popular