Blog

Using the ‘5 Ws’ to Elevate Your Fundraising

Corinne Servily, founder and President of Faircom New York, will be speaking at the Robert W. Wilson Summit at the New York Catholic Center on October 16. Corinne will address the importance of segmenting your donors in order to move them up the fundraising pyramid towards the ultimate goal of direct mail: leaving a

TechnoServe Engages Faircom New York as its Integrated Marketing and Fundraising Agency

Originally published on DigitalJournal.com September 22, 2015 Faircom New York proudly announces the beginning of its partnership with the international development nonprofit TechnoServe. TechnoServe joins a cadre of diverse clients at Faircom New York, hailing from across all sectors in the nonprofit space. It is one of a multitude of prestigious organizationsFaircom New

8 Steps to Building a Social Media Strategy for Beginners

Written by Becky Fitzpatrick, Digital Marketing Associate “I was put in charge of making our organization’s social media strategy. Where do I start?” This is a question often asked by those nonprofit individuals who have the exciting task of building their organization’s social media strategy. At first glance, it’s an

5 Tips for Nonprofit Marketing from Jack Sparrow

Written by Becky Fitzpatrick, Digital Marketing Associate This past weekend I was expecting a furniture delivery. As expected, the company provided a vague wait time of 10am-4pm, during which time I could not leave my apartment in case I missed the delivery. So I spent the day thoroughly scrubbing down

What’s Beyonce Got to do With Marketing?

Written by Michelle Le, Senior Account Director Whether you want to admit it or not, there is probably a little piece of you that wishes you were Beyoncé. Whether it’s her hair, looks, style, business savvy or vocal/dancing talent – she pretty much kills it in every avenue of her

4 Tips for Your Next Infographic

Written by Becky Fitzpatrick, Digital Marketing Associate Infographics are a popular way for organizations to show data in a visual and engaging way. With short copy, easy to read statistics and engaging graphics, infographics are wildly popular on social media. Nonprofits can use infographics in multiple avenues for fundraising and

7 Tools for Reaching Out to Contacts

For most companies, having a large network of contacts is extremely important to expand and grow. Gaining new contacts allows you to pursue prospective clients and opportunities for your company. But it is not always easy to reach out to new contacts. Sometimes emails go missing, some emails were recorded incorrectly

What is Gen Y?

Those born between the early 1980s and the early 2000s are often given unflattering attributes: addicted to technology, selfish, lazy, self-centered… Millennials do not appear to be the best prospects for any nonprofit fundraising campaign, especially since most are still struggling with college loans and finding a full-time job. However,

Don’t #Fail at Hashtags

By Will McMeans, Jr. Social Media Strategist Remember when you used to say, press the pound key? Or, insert the number sign? Today, many people refer to the symbol as a ‘hashtag’. It’s certainly not an uncommon term for the symbol that was made widely popular on social media channels

How Can You Raise Awareness Through UN International Days?

By Victoire Caroly, Jr. Events & Communications Coordinator I’m sure you’ve heard of Earth Day (April 22), International Women’s Day (March 8) and World AIDS Day (Dec. 1). But what about World Toilet Day (Nov. 19), the International Day of Happiness (March 20), and the International Day of Yoga (June

Basic Do’s and Don’ts of Social Media

Just as there are do’s and don’ts in real life social settings, there are do’s and don’ts in online social media settings that companies should adhere to. We all know that having a social media presence is incredibly important for a company. It helps the company engage a target audience

How to Fundraise Like a Presidential Candidate

Written By Will McMeans, Jr. Social Media Strategist We’re still a long way away from elections next year, but candidates are already out in full force. Regardless of your opinions of the contenders—or about politics in general—you have to give them this: they are really good at fundraising. During the

Capitalizing on the Hashtag #RoyalBaby

Written by Will McMeans, Jr. Social Media Strategist and Becky Fitzpatrick, Digital Marketing Associate Nonprofits are always looking for new ways to connect with potential donors and raise awareness of their organization. If used correctly, hashtags can be a powerful tool for nonprofits to engage their audiences on Twitter and