By Tracy Coutain, Account Director, and Becky Fitzpatrick, Digital Marketing Manager Why Monthly Donors? 2016 is the year of monthly sustainers. Multiple reports from industry leaders in the fundraising sector have shown a clear trend toward monthly giving, with some nonprofits seeing 17% of their total online revenue coming from
By Matt Reese, Digital Strategist The digital landscape is murky – each day we hear in equal parts about tomorrow’s hot new social platform and how yesterday’s has already failed; we hear about ad technology and ad blocking technology; and each day more and more Unicorns are springing up. If even
By Nikki Morin, Account Director Sending a “thank you” after you receive a donation, can actually encourage the donor to give a second gift. Surprised? We encourage nonprofits to spend as much time on the “thank you” email or card as they did on the appeal – after all, it could
By Ségolène Rabel, Jr. Digital Marketing Strategist Finding the balance between online and offline fundraising can be tricky. Do you invest completely in direct mail, which has proven revenue results but a limited audience and expensive costs? Spend your budget on the less-expensive online channels that have promise, but haven’t shown consistent
By Emily Waugh, Graphic Designer Last week featured two very special events, hosted by the American Friends of the Chambon Memorial and organized by Faircom New York. The Chambon Memorial commemorates one of the greatest stories of citizen bravery and humanitarian compassion from the 20th century. Amidst the prejudice, hate
Our president and founder recently presented a report at the King Baudouin Foundation about critical factors to successful fundraising and development in the US. Year-over-year we are seeing record-breaking fundraising in the US. It’s vital for international nonprofits who are looking to grow their donor base to take steps to enter the US fundraising
By Ségolène Rabel, Jr. Digital Marketing Strategist Email marketing is one of the most important fundraising tools to generate online donations. But with most email users receiving over 30 emails each day, how do you stand out from the crowd and engage with these potential donors? Good news, we’ve got some answers.
By Violetta Znorkowski, Jr. Digital Marketer 1. Prioritize It’s no secret that holiday sales are filled with tons of visual stimuli to catch your attention. With colorful signs that read “85% off” and neon arrows pointing at discounts, it’s easy to get side tracked. We’ve all walked into a store with
By Becky Fitzpatrick, Digital Marketing Associate Kickstarter Mission: “Kickstarter helps artists, musicians, filmmakers, designers, and other creators find the resources and support they need to make their ideas a reality”. Purpose: Kickstarter focuses on funding creative projects more than generic fundraisers. Launch: 2009 Notes: It’s has been covered on many
As a team, we tend to be pretty low-key about our successes. We cheer on our clients as their campaigns bring in great results and we might brag about our occasional French breakfasts, but when it comes to awards and agency news – we’re a little modest. But when our
By Becky Fitzpatrick, Digital Marketing Associate One of the top goals of marketing and fundraising campaigns, other than to sell a product or raise funds, is to gain contact information – specifically, email addresses. Email is quickly becoming the most popular form of contact as younger generations change addresses often
Corinne Servily, founder and President of Faircom New York, will be speaking at the Robert W. Wilson Summit at the New York Catholic Center on October 16. Corinne will address the importance of segmenting your donors in order to move them up the fundraising pyramid towards the ultimate goal of direct mail: leaving a
Originally published on DigitalJournal.com September 22, 2015 Faircom New York proudly announces the beginning of its partnership with the international development nonprofit TechnoServe. TechnoServe joins a cadre of diverse clients at Faircom New York, hailing from across all sectors in the nonprofit space. It is one of a multitude of prestigious organizations Faircom
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