Blog

Happy Earth Day!

Written by Becky Fitzpatrick, Digital Marketing Associate Happy Earth Day! Today we are celebrating the nonprofits across the globe that are working to make our planet a cleaner and more sustainable place to live. Last week, Washington D.C. was home to Communication for Climate Change 2.0, a committee discussion focused

National Volunteer Week

Written by Becky Fitzpatrick, Digital Marketing Associate Here at FaircomNY, we feel pretty lucky. Everyday, we get to help non-profits across the globe reach their goals and make a positive change for their community. We hear inspiring stories every day about shelters saving abandoned animals, schools providing scholarships to deserving students,

Website Anatomy 101: Your Home Page

Written by Becky Fitzpatrick, Digital Marketing Associate 10 years ago, the Internet reached it’s first 1 billion users. Just 5 years ago, it reached 2 billion. In 2014, it reached 3 billion users worldwide. Today, approximately 3,090,900 people are considered Internet users. That’s 40 percent of the world population. 40

We Judge Books by their Cover (Photos)

Written by Becky Fitzpatrick, Marketing Associate A cover photo is like a cover letter: compelling, creative, and to the point. Social media profiles can make or break an organization. When supporters and fans visit your Facebook page, they want to see a clear logo, catchy posts, and graphic visuals that

Integrating DM + Online

Written by Sally Frank, Vice President Here’s a quick and easy tip for an organization working to integrate direct mail and online. After sending a direct mail appeal, it is standard practice to follow up with a corresponding email. Having both print and digital communication channels allows donors to choose their

Direct Mail Design

Written by Michelle Le, Senior Account Director After the Mercedes-Benz Fashion Week in February, we wrote a post describing the essentials to designing a direct mail envelope (to read the post, click here). The envelope may be the first thing your donors see, but don’t waste all your time on

Direct Mail Tips from Mercedes-Benz Fashion Week

Written by Michelle Le, Senior Account Director Spring fashion week has come and gone (unlike the snow storms in New York City!) but the trends and designs have left a lasting impact as we move into the new season. While not quite as sexy and hip as the runways of

5 Lessons for Nonprofits from the Oscar’s Ceremony

Written by Lindsay Long, Account Director As Hollywood celebrated the achievements of its best and brightest on Sunday, we weren’t merely bowled over by amazing performances and haute couture fashions. No, as committed advocates for charitable work, we found ourselves inspired by strong statements for equality and social justice that

The Power of Social Proof

Written by Becky Fitzpatrick, Digital Marketing Associate Fun Fact: Teddy Roosevelt popularized the widespread expression “jump on the bandwagon” in the late 1800s. The common expression was often used to depict a crowd following a politician’s bandwagon through a parade. The concept referred to the act of people following others simply

“On-Line is replacing Direct Mail” is an urban legend

URBAN LEGEND TOUTED BY EVERY BOARD IN AMERICA:  On-Line is replacing Direct Mail Written by Sally Frank, Vice President This is a true story. The result of tabulating year-end revenue streams and strategizing for 2015 for Client X (name has not been disclosed for privacy purposes)   Client X has a

A few tweaks to jumpstart your fundraising letter

By Michelle Le, Senior Account Director It’s a new year and with many non-profit organizations sending out renewal letters this time of year, we want to offer some easy tips (that are often forgotten) to help boost your fundraising results. 1. Ask and you shall receive It seems obvious that

End of Year Fundraising: website maintenance

By Becky Fitzpatrick, Digital Marketing Associate It is crucial in today’s mobile world that your website is fully responsive with an optimized donation page and vibrant home page, but during year-end fundraising these features are absolutely essential. If you find your website isn’t as user-friendly as you’d like, this is

Friends of IHES gala

The Intrepid Sea, Air, and Space Museum was animated this past Tuesday night as Friends of IHES hosted their third annual charity gala. Organized by Faircom New York, this year’s gala theme was “Space” and celebrated the intimate link between Math, Physics and the exploration of Space. The gala was