Purchasing a specially colored or designed product with the guarantee that the proceeds will benefit a charity isn’t a new concept. Maybe this morning you spritzed on some of your limited edition Breast Cancer Awareness Signature Eau de Toilette from Coach, and listened to a song written exclusively to benefit
Here’s the last installment in our Direct Mail Direct-ion series! Believe it or not, even something as simple as including a P.S. can drastically increase the response rate from a direct mailing. For starters, a P.S. is another way to solidify that personal connection with a donor that can only come from
We know how much you loved our last “Direct Mail Direct-ion” tip all about the difference a colored envelope can make, so here’s our next post in the series! Don’t not make the language simple to understand. We mean, definitely probably don’t make it difficult. We mean— well, I think you get
Relying solely on the web for donor interactions can seem like a tempting idea. Social media allows you to reach a potentially worldwide audience, and requires no more than a hashtag or cat GIF to guarantee a response, while email blasts are cheap and easy to send out to thousands.
On February 13th, celebrities, singers, and civilians alike all gathered together at St. Paul the Apostle Church to commemorate the life of Nelson Mandela. The tribute, organized by NYC arts club CultureHorde and The Nelson Mandela Foundation, was hosted by Morgan Freeman and South African DJ Gareth Cliff. Cliff offered
Blackbaud recently released a report on generational donor giving, breaking down the donation habits of different age groups: Generation Y, Generation X, Baby Boomers, and Matures. In this interactive report, you can find the social media habits of different generation groups as well as how different segments like to give. See below for five