Written by Will McMeans, Jr. Social Media Strategist There’s a lot of pressure to have good digital content—whether on a blog, in an email, or on social media. Many organizations, for-profit and non-profit alike, dive head first into trying to create something for each of these channels. But before you go
Written by Becky Fitzpatrick, Digital Marketing Associate When disasters strike, people around the globe want to step up and help. While dropping cash on a plane ticket and flying to the region shows great compassion, many countries only allow certain professional relief aid groups to enter after major disasters. Basically –
Written by Michelle Le, Senior Account Director It’s exciting news! Our favorite shows like Full House and Coach are coming back to television, and we simply can’t wait to drop the lines “Cut. It. Out” and “Have Mercy” in front of younger generations (without getting confused looks). Rebooting popular
Written by Becky Fitzpatrick, Digital Marketing Associate Happy Earth Day! Today we are celebrating the nonprofits across the globe that are working to make our planet a cleaner and more sustainable place to live. Last week, Washington D.C. was home to Communication for Climate Change 2.0, a committee discussion focused
Written by Becky Fitzpatrick, Digital Marketing Associate Here at FaircomNY, we feel pretty lucky. Everyday, we get to help non-profits across the globe reach their goals and make a positive change for their community. We hear inspiring stories every day about shelters saving abandoned animals, schools providing scholarships to deserving students,
Written by Becky Fitzpatrick, Digital Marketing Associate 10 years ago, the Internet reached it’s first 1 billion users. Just 5 years ago, it reached 2 billion. In 2014, it reached 3 billion users worldwide. Today, approximately 3,090,900 people are considered Internet users. That’s 40 percent of the world population. 40
Written by Becky Fitzpatrick, Marketing Associate A cover photo is like a cover letter: compelling, creative, and to the point. Social media profiles can make or break an organization. When supporters and fans visit your Facebook page, they want to see a clear logo, catchy posts, and graphic visuals that
Written by Sally Frank, Vice President Here’s a quick and easy tip for an organization working to integrate direct mail and online. After sending a direct mail appeal, it is standard practice to follow up with a corresponding email. Having both print and digital communication channels allows donors to choose their
Written by Michelle Le, Senior Account Director After the Mercedes-Benz Fashion Week in February, we wrote a post describing the essentials to designing a direct mail envelope (to read the post, click here). The envelope may be the first thing your donors see, but don’t waste all your time on
Written by Michelle Le, Senior Account Director Spring fashion week has come and gone (unlike the snow storms in New York City!) but the trends and designs have left a lasting impact as we move into the new season. While not quite as sexy and hip as the runways of
Written by Lindsay Long, Account Director As Hollywood celebrated the achievements of its best and brightest on Sunday, we weren’t merely bowled over by amazing performances and haute couture fashions. No, as committed advocates for charitable work, we found ourselves inspired by strong statements for equality and social justice that
Written by Becky Fitzpatrick, Digital Marketing Associate Fun Fact: Teddy Roosevelt popularized the widespread expression “jump on the bandwagon” in the late 1800s. The common expression was often used to depict a crowd following a politician’s bandwagon through a parade. The concept referred to the act of people following others simply
URBAN LEGEND TOUTED BY EVERY BOARD IN AMERICA: Online is replacing Direct Mail Written by Sally Frank, Vice President This is a true story. The result of tabulating year-end revenue streams and strategizing for 2015 for Client X (name has not been disclosed for privacy purposes) Client X has a very
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