Written by Becky Fitzpatrick, Digital Marketing Associate Fun Fact: Teddy Roosevelt popularized the widespread expression “jump on the bandwagon” in the late 1800s. The common expression was often used to depict a crowd following a politician’s bandwagon through a parade. The concept referred to the act of people following others simply
URBAN LEGEND TOUTED BY EVERY BOARD IN AMERICA: On-Line is replacing Direct Mail Written by Sally Frank, Vice President This is a true story. The result of tabulating year-end revenue streams and strategizing for 2015 for Client X (name has not been disclosed for privacy purposes) Client X has a
By Michelle Le, Senior Account Director It’s a new year and with many non-profit organizations sending out renewal letters this time of year, we want to offer some easy tips (that are often forgotten) to help boost your fundraising results. 1. Ask and you shall receive It seems obvious that
By Becky Fitzpatrick, Digital Marketing Associate It is crucial in today’s mobile world that your website is fully responsive with an optimized donation page and vibrant home page, but during year-end fundraising these features are absolutely essential. If you find your website isn’t as user-friendly as you’d like, this is
The Intrepid Sea, Air, and Space Museum was animated this past Tuesday night as Friends of IHES hosted their third annual charity gala. Organized by Faircom New York, this year’s gala theme was “Space” and celebrated the intimate link between Math, Physics and the exploration of Space. The gala was
By Becky Fitzpatrick, Digital Marketing Associate There’s a lot more to email fundraising than meets the eye. It’s no longer black and white letters with all text sent out blindly to a list of subscribers. Emails should include a theme, a strong message, and a persuasion technique, and be geared
By Becky Fitzpatrick, Digital Marketing Associate Before we jump into specifics of end-of-year fundraising, it’s crucial to understand the basics of creating a compelling campaign. Here are 5 important campaign parts to plan before getting into the nitty-gritty of email and social media. Set a goal. Figure out what you
By Becky Fitzpatrick, Digital Marketing Associate For most people, December is a month of holiday shopping and scurried tax filing. But if you work for a non-profit, odds are you are busy rolling out your final stages of an end-of-year fundraiser, attending charity events, and monitoring your online presence like
By Lindsay Long, Account Director Tuesday night featured OAfrica’s first ever gala event, organized by FaircomNY. The evening was held at the Pierre Hotel in New York City in honor of OAfrica’s founder Lisa Lovatt-Smith. Based in Ghana, OAfrica works to shut down illegally operating orphanages, rescue vulnerable children in
[vc_row][vc_column width=”1/1″][vc_single_image image=”7243″ alignment=”center” border_color=”grey” img_link_target=”_self” img_size=”780×781″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Mark your calendars and get ready to do some good: this Friday, July 18th, is Mandela Day! Celebrated on Nelson Mandela’s birthday, Mandela Day is a call to action for individuals across the globe, asking them to try and make the world a better
Planned giving: simultaneously the simplest and most mystifying aspect of charitable giving, this one can be a tricky subject to approach. I mean, there’s got to be a tactful way to say, “Thanks for being such a valued donor…don’t forget about us after you’re dead!” And to even leave a
Remember your Facebook notifications in 2009? Not particularly? Alright, let’s rephrase: remember these in your Facebook notifications in 2009?: “Emily could really use some help fertilizing their crops in FarmVille!” “Andrew, Liz and 4 other friends sent you requests in Mafia Wars!” Ah, the days of scrolling through an endless sea of
Purchasing a specially colored or designed product with the guarantee that the proceeds will benefit a charity isn’t a new concept. Maybe this morning you spritzed on some of your limited edition Breast Cancer Awareness Signature Eau de Toilette from Coach, and listened to a song written exclusively to benefit
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