End of Year Fundraising: Website Maintenance

By Becky Fitzpatrick, Digital Marketing Associate It is crucial in today’s mobile world that your website is fully responsive with an optimized donation page and vibrant home page, but during year-end fundraising these features are absolutely essential. If you find your website isn’t as user-friendly as you’d like, this is

End of Year Fundraising: The Planning Stage

By Becky Fitzpatrick, Digital Marketing Associate Before we jump into specifics of end-of-year fundraising, it’s crucial to understand the basics of creating a compelling campaign. Here are 5 important campaign parts to plan before getting into the nitty-gritty of email and social media. Set a goal. Figure out what you

Creative Campaigning: Game of Funds

It’s 4:42 in the afternoon on a Sunday and you’re relaxing at home. Take a look at what tabs you’ve got open: we bet you’ve got your email going, and maybe some headlines from today’s breaking news. You might even be checking out a handy direct mail tip, too. But