Building a Successful Matching Gift Campaign from Start to Finish

Building a Successful Matching Gift Campaign from Start to Finish

If you find yourself with a matching gift opportunity, you can make it a multi-level success by ensuring that both those donors that fund the match and those that respond to it truly feel engaged and understand the power of their giving and how it multiplies toward funding the mission of the organization.

Fundraising in an Emergency: How to Quickly Get Communications Out

Getting a thoughtful, impactful fundraising appeal in the hands of your donors in the wake of an emergency is critical to raising funds and aiding your response. And it’s possible to do so in a quick, cost-efficient way. Keep these tips in mind as you craft your emergency response plan.

Building a Mid-Level Giving Program

Make the Most of the Missing Middle: Building a Mid-Level Giving Program

Industry-wide, nonprofit organizations are investing in mid-level programs to generate more revenue. Implementing targeted programs to build major donor revenues is, of course, important to diversifying valuable fundraising income at the top of your donor pyramid. But organizations have historically forgotten the middle-tier that is both a critical to bridge

Faircom New York Brings Home Two MAXI Awards!

We’re honored to announce that Faircom New York took home two awards, a Gold and a Bronze, at this year’s 40th Anniversary Marketing Award for Excellence in Innovation (MAXI) Awards! Faircom New York was awarded a Gold MAXI for our work with the Magdi Yacoub Global Heart Foundation (MYGHF), announcing

$100,000 From a $500 Donor? Impossible? Think Again

If you’ve been following our blog or reading our case studies or attending our workshops, you’ve heard us preaching: segment out your mid-level donors and upgrade them! Why? Renewal rates are declining—but upgrades are increasing! A direct mail donor is a direct mail donor. If they have the capacity to

Faircom New York Takes Home DMFA Award for the Third Year in a Row!

We are honored to announce that Faircom New York took home an award from the 2019 Direct Marketing Fundraisers Association (DMFA) Awards, making this the third year in a row that Faircom New York has been awarded DMFA honors. The DMFA Awards are hosted each year, with DMFA members showcasing

Rapid Response: Alabama Law Requires Immediate Action

By Sally Frank, Senior VP of Strategy and Innovation As soon as Alabama passed legislation criminalizing abortion and imposing harsher sentences for those performing abortion than for rapists, we knew our client, Human Rights Watch, needed to reach out to donors— and quickly.  We picked up the phone, convened a

Hurricane Florence — Mailing Service Alerts

Written by Amanda Stone, Jr. Digital Marketing Associate As Hurricane Florence approaches the mid-Atlantic coast, residents are evacuating and preparing for the Category 4 hurricane to make landfall later this week. Due to likely storm surges, heavy rain, strong winds, and power outages, the United States Postal Service (USPS) has

Unpacking the Value of Incorporating Multi-Channel Messaging

Corinne Servily, President of Faircom New York, and Barbra Schulman, Vice President of Integrated Marketing, will be attending the National Catholic Development Conference this Fall. Join us for a discussion on the value of integrated fundraising Written by Corinne Servily, President of Faircom New York The most successful and robust fundraising programs

Faircom New York Takes Home Two DMFA Awards!

We’re honored to announce that Faircom New York came home with two awards from the 2018 Direct Marketing Fundraisers Association (DMFA) Awards show last week. The DMFA Awards are hosted each year, with DMFA members showcasing their best direct mail and online fundraising campaigns. Winners are evaluated on creative design

Download: 4 Helpful Fundraising Resources

If you’re looking for resources on how to improve your fundraising efforts, you came to the right place: at Faircom New York, we have been helping nonprofits of all sizes and in all sectors raise funds to change the world for over 25 years. Whether you’re just getting started, looking