Category: Email Marketing
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Inbox Ready: Building a GivingTuesday Email Strategy That Converts
As inboxes flood with GivingTuesday appeals, success isn’t about sending more emails—it’s about sending the right ones at the right time. The organizations that stand out are those that plan their GivingTuesday email strategy, craft messages with heart, and use a thoughtful cadence that builds momentum instead of fatigue. It’s tempting to hit “send” as…
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Navigating GivingTuesday: 5 Strategies to Amplify Your Fundraising Efforts
GivingTuesday represents a global generosity movement unleashing the power of people and organizations to transform their communities and the world. Each year, this day of charity following the US Thanksgiving holiday continues to attract more participants and donations. As GivingTuesday continues to grow, with a 0.6% increase in donations in 2023 and $3.1 billion raised…
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Optimizing Your Direct Marketing Donor Journey: Part 2
Welcome to Part 2 of our exploration into optimizing your direct marketing donor journey, where we dive deeper into the transformative strategies that can enhance each stage of donor engagement. In Part 1, we laid the groundwork by mapping the critical path from awareness to advocacy, examining each interaction through the lens of direct marketing.…
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Optimizing Your Direct Marketing Donor Journey: Part 1
Direct marketing remains a powerful tool in the nonprofit sector, offering a tangible, personal way to connect with potential donors. But, to unlock its full potential, it’s pivotal to understand and optimize the donor journey—a series of touchpoints that guide supporters from initial awareness to loyal advocacy. Let’s explore how nonprofits can leverage technology and…
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Unlock Digital Fundraising Potential: 11 Key Tips
In today’s digital era, the partnership between direct mail, offline, and online strategies for successful nonprofit fundraising is strengthening. As the landscape of donor engagement evolves, organizations must adapt to maintain and grow their support base. Gone are the days when one channel could carry the financial needs of a nonprofit. The addition of digital…
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11 Essential Strategies for Sustainer Program Excellence
Sustainers are the heartbeat of nonprofits, providing a reliable financial undercurrent that allows for confident planning and execution of long-term projects. They are cherished partners in mission-driven work, offering a stable foundation that fuels continuous impact and growth. Developing a dedicated team for sustainer relationships, empowering monthly donors as changemakers, and prioritizing accessibility and affordability…
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The Role of Engagement Data in Nonprofit Marketing
Marketing is no longer just about creating catchy slogans and flashy advertisements—it hasn’t been for quite some time. For-profit and nonprofit entities alike are competing for individual attention, and the most successful players are breaking through the noise in the market by offering unique, engaging experiences for their audiences. For nonprofits to stand out with…
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Celebrating Success: A Triumphant Journey at the MAXI Awards!
We’re delighted to share some incredible news – our team clinched not just one, but THREE prestigious MAXI Awards, recognizing our outstanding work in marketing for the nonprofit sector. These accolades symbolize our commitment to making a profound impact and supporting vital causes that resonate deeply with our hearts and values. Below we share more…