Mid-Level Giving 101: Case Studies for Success

A healthy mid-level giving program is critical to the success of your overall program. Using a mix of different techniques across channels can help you zero in on the best cohort of mid-level donors – and then move them up the donor pyramid.

Introducing Our Newest Clients

For over 25 years Faircom New York has been helping nonprofits raise funds to change the world. Today, we are proud to introduce our newest partners.

Mid-Level Giving 101: Find & Upgrade Your Most Valuable Donors

Industry-wide, nonprofit organizations are investing in mid-level programs to generate more revenue. This attention to mid-level is critical to the overall success of any fundraising program. And you may already have many hidden gems in your current direct marketing database.

Say Thank You. Raise Money.

Say Thank You. Raise Money.

Have you started planning for year-end fundraising season? Most nonprofits tend to send only appeals during the Fall season, but that kind of transactional communication can turn donors off. Striking the balance between appeals and cultivations could help you maximize results. A simple thank you goes a long way!

4 Tips for Maximizing Your Monthly Giving Program

Monthly giving programs have become a lifeblood of nonprofits, creating a foundation for consistent, predictable revenue for your organization. But too many organizations are missing these low-hanging fruit: A recent study by Salesforce shows that only 14% of organizations prompted one-time donors to upgrade to recurring gifts when these donors would likely be interested in budgeting their gifts throughout the year. Additionally, 27% of organizations made no attempt to retain a recurring donation from a monthly donor after a credit card was canceled.

When like isn't enough

When Like Isn’t Enough

As fundraisers we know that like is the first step to love. But we want more than like and love… we want to be showered with gifts.

How Nonprofits Can Leverage Facebook for Fundraising

How Nonprofits Can Leverage Facebook for Fundraising

It’s never too late to include Facebook in your fundraising strategy for high-traffic times like year-end! You can take the time now to work on optimizing this channel for your digital fundraising efforts before Giving Tuesday takes place in the Fall. Using Facebook to raise funds seems intimidating at first, but once you know the best practices, it becomes more intuitive and crucial to your digital program.

Addressing Multilingual Audiences in Digital Communications

English might seem like the primary language on the web, but for many nonprofits, multilingual digital communications are important to build trust and engage with online communities of donors and prospective donors. Here are the best practices to help lay the groundwork to implement a multilingual digital communications strategy.

How To Test in Acquisition Without Breaking the Bank

New donor acquisition is the most expensive area of any fundraising program, and zeroing in on the most effective control package requires constant testing and re-testing. There’s no need to break the bank to improve acquisition results – small tweaks and tests can make all the difference.