Digital Marketing

The New Instagram Donation Sticker: How It Works for Nonprofits

Written by Gabrielle Montgomery, Jr. Digital Marketing Associate In an age where social media usage is majorly on the rise, it is not news that social media platforms are expanding their offerings to have an impact on important areas like fundraising. Facebook fundraisers for nonprofit organizations have been increasingly popular

Rapid Response: Alabama Law Requires Immediate Action

By Sally Frank, Senior VP of Strategy and Innovation As soon as Alabama passed legislation criminalizing abortion and imposing harsher sentences for those performing abortion than for rapists, we knew our client, Human Rights Watch, needed to reach out to donors— and quickly.  We picked up the phone, convened a

Facebook Ad Products and Best Practices for Nonprofits

By Miriam Braun, Digital Marketing Manager In the 15 years since Facebook’s inception, the platform has gone through many evolutionary periods: from a collegiate message board, to a place to connect with friends, to a communications tool between brands and consumers, to the global advertising, digital behemoth it is today. 

How to Use Facebook’s #GivingTuesday Match

Written by Amanda Stone, Jr. Digital Marketing Associate #GivingTuesday is a crucial launch for many year-end giving campaigns. According to Philanthropy News Digest, nonprofits raised $274 million in the United States on Giving Tuesday in 2017; a 63% increase from the year prior. Since its inception in 2012, a number

Unpacking the Value of Incorporating Multi-Channel Messaging

Corinne Servily, President of Faircom New York, and Barbra Schulman, Vice President of Integrated Marketing, will be attending the National Catholic Development Conference this Fall. Join us for a discussion on the value of integrated fundraising Written by Corinne Servily, President of Faircom New York The most successful and robust fundraising programs

Faircom New York Takes Home Two DMFA Awards!

We’re honored to announce that Faircom New York came home with two awards from the 2018 Direct Marketing Fundraisers Association (DMFA) Awards show last week. The DMFA Awards are hosted each year, with DMFA members showcasing their best direct mail and online fundraising campaigns. Winners are evaluated on creative design

Download: 4 Helpful Fundraising Resources

If you’re looking for resources on how to improve your fundraising efforts, you came to the right place: at Faircom New York, we have been helping nonprofits of all sizes and in all sectors raise funds to change the world for over 25 years. Whether you’re just getting started, looking

Monthly Giving Breakfast

Join Faircom New York’s team and fellow nonprofit professionals for breakfast and a Q&A about Monthly Giving practices. Where:             Faircom New York’s office             12 West 27th Street 13th Floor New York, NY, 10001 When:        

5 Secrets to Email Marketing

By Emily Rudder, Jr. Digital Strategist Perfecting email marketing is the key to running effective fundraising campaigns. Email is cheap, so why not make the most of it! Using these 5 simple tips, you can make your message stand out, and cultivate your donors long-term. 1. Use segmentation to bring

Introducing Our Newest Partner…

We are very proud to announce our newest client: The United Synagogue of Conservative Judaism (USCJ). Our team will be working on strategic consultation and production management services for their national direct mail and digital fundraising programs. The work will be fully integrated across all channels. Founded in 1913, USCJ

World Water Day Campaigns

By Becky Fitzpatrick, Digital Marketing Manager It’s World Water Day, one of my favorite advocacy-based holidays! Today marks the 24th year of nonprofits and environmental agencies celebrating our Water Planet and fighting for sustainable management of water resources. With hundreds of groups using the holiday to tackle the water crisis by

The Ins and Opt-Outs of Email Acquisition

By Ségolène Rabel, Jr. Digital Marketing Strategist In 2015, nonprofits saw how important a healthy list is. According to 2016 studies, list churn ended at over 11% in 2015 from unsubscribes and bounces. While list churn is unavoidable, there are opportunities to grow your list with new warm prospects. Acquire emails through

2016 Fundraising Reports: Topline Findings

By Ségolène Rabel, Jr. Digital Marketing Strategist We’re only halfway through 2016 and already looking forward to the reports from this year’s fundraising campaigns, A/B tests and award-winning designs. But while we wait to see the top nonprofit marketing campaigns of the past 6 months, we’re combining all of the reports from