It’s the season to plan, to submit new budgets, to analyze year-end results, and improve upon them for next year. It’s also the season of resolutions. We resolve to face our weaknesses and turn them into strengths. It’s SWOT analysis season!
The speed of economic, social, and life and death news these days has required last-minute pivoting of unprecedented proportions and pace. But here’s something we can prepare for. The devastating impact of what will be a horribly inadequate 2020 census.
New donor acquisition is the most expensive area of any fundraising program, and zeroing in on the most effective control package requires constant testing and re-testing. There’s no need to break the bank to improve acquisition results – small tweaks and tests can make all the difference.
Giving Tuesday, the groundbreaking global generosity movement, announced a global day of giving set to take place on May 5, 2020 as an emergency response to COVID-19. Give your donors and prospects the opportunity to give to YOU on this day!
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