Industry-wide, nonprofit organizations are investing in mid-level programs to generate more revenue. This attention to mid-level is critical to the overall success of any fundraising program. And you may already have many hidden gems in your current direct marketing database.
Donor meetings are an essential component of major gift fundraising, providing invaluable opportunities to learn more about the individuals who make your programs possible. There are some fundamentals you should consider when preparing for these meetings – and new factors to keep in mind during the “new normal” of major gift fundraising in the time of COVID-19.
The speed of news these days has required last-minute pivoting of unprecedented proportions and pace. But here’s something we can prepare for: the Presidential Election.
Have you started planning for year-end fundraising season? Most nonprofits tend to send only appeals during the Fall season, but that kind of transactional communication can turn donors off. Striking the balance between appeals and cultivations could help you maximize results. A simple thank you goes a long way!
Monthly giving programs have become a lifeblood of nonprofits, creating a foundation for consistent, predictable revenue for your organization. But too many organizations are missing these low-hanging fruit: A recent study by Salesforce shows that only 14% of organizations prompted one-time donors to upgrade to recurring gifts when these donors would likely be interested in budgeting their gifts throughout the year. Additionally, 27% of organizations made no attempt to retain a recurring donation from a monthly donor after a credit card was canceled.
The United States Postal Service is in crisis. That Probably means your donor revenue stream is also in crisis.
The speed of economic, social, and life and death news these days has required last-minute pivoting of unprecedented proportions and pace. But here’s something we can prepare for. The devastating impact of what will be a horribly inadequate 2020 census.
As fundraisers we know that like is the first step to love. But we want more than like and love… we want to be showered with gifts.
Let’s all put on our thinking caps, get creative, and get out there and thank our donors from the bottom of our hearts.
English might seem like the primary language on the web, but for many nonprofits, multilingual digital communications are important to build trust and engage with online communities of donors and prospective donors. Here are the best practices to help lay the groundwork to implement a multilingual digital communications strategy.
New donor acquisition is the most expensive area of any fundraising program, and zeroing in on the most effective control package requires constant testing and re-testing. There’s no need to break the bank to improve acquisition results – small tweaks and tests can make all the difference.
If you find yourself with a matching gift opportunity, you can make it a multi-level success by ensuring that both those donors that fund the match and those that respond to it truly feel engaged and understand the power of their giving and how it multiplies toward funding the mission of the organization.
Through the pandemic response, an incredible shift has taken hold: rising public trust in nonprofits. Charities of all missions and sizes are stepping up to fill urgent gaps in the community and take additional steps for authentic relationship building. Central to this is stewardship! Learn more about these promising trends and how you can implement strong stewardship in your fundraising program to build long-term value and lasting donor relationships.
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