Strategy

Digital or Direct Mail? The Constant Battle for Fundraising Professionals

By Ségolène Rabel, Jr. Digital Marketing Strategist Finding the balance between online and offline fundraising can be tricky. Do you invest completely in direct mail, which has proven revenue results but a limited audience and expensive costs? Spend your budget on the less-expensive online channels that have promise, but haven’t shown consistent

Fundraising and Development: The American Model

[vc_row][vc_column][vc_column_text]Our president and founder recently presented a report at the King Baudouin Foundation about critical factors to successful fundraising and development in the US. Year-over-year we are seeing record-breaking fundraising in the US. It’s vital for international nonprofits who are looking to grow their donor base to take steps to enter the US fundraising

5 Tips for Successful Fundraising Emails

By Ségolène Rabel, Jr. Digital Marketing Strategist Email marketing is one of the most important fundraising tools to generate online donations. But with most email users receiving over 30 emails each day, how do you stand out from the crowd and engage with these potential donors? Good news, we’ve got some answers.

5 Holiday Shopping Skills to Apply to Your Next Social Media Campaign

By Violetta Znorkowski, Jr. Digital Marketer  1. Prioritize It’s no secret that holiday sales are filled with tons of visual stimuli to catch your attention. With colorful signs that read “85% off” and neon arrows pointing at discounts, it’s easy to get side tracked. We’ve all walked into a store with

Comparing Crowdfunding Platforms

By Becky Fitzpatrick, Digital Marketing Associate Kickstarter Mission: “Kickstarter helps artists, musicians, filmmakers, designers, and other creators find the resources and support they need to make their ideas a reality”. Purpose: Kickstarter focuses on funding creative projects more than generic fundraisers. Launch: 2009 Notes: It’s has been covered on many

Building an Effective Welcome Email Series

By Becky Fitzpatrick, Digital Marketing Associate One of the top goals of marketing and fundraising campaigns, other than to sell a product or raise funds, is to gain contact information – specifically, email addresses. Email is quickly becoming the most popular form of contact as younger generations change addresses often

Using the ‘5 Ws’ to Elevate Your Fundraising

Corinne Servily, founder and President of Faircom New York, will be speaking at the Robert W. Wilson Summit at the New York Catholic Center on October 16. Corinne will address the importance of segmenting your donors in order to move them up the fundraising pyramid towards the ultimate goal of direct mail: leaving a

8 Steps to Building a Social Media Strategy for Beginners

Written by Becky Fitzpatrick, Digital Marketing Associate “I was put in charge of making our organization’s social media strategy. Where do I start?” This is a question often asked by those nonprofit individuals who have the exciting task of building their organization’s social media strategy. At first glance, it’s an

5 Tips for Nonprofit Marketing from Jack Sparrow

Written by Becky Fitzpatrick, Digital Marketing Associate This past weekend I was expecting a furniture delivery. As expected, the company provided a vague wait time of 10am-4pm, during which time I could not leave my apartment in case I missed the delivery. So I spent the day thoroughly scrubbing down

What’s Beyonce Got to do With Marketing?

Written by Michelle Le, Senior Account Director Whether you want to admit it or not, there is probably a little piece of you that wishes you were Beyoncé. Whether it’s her hair, looks, style, business savvy or vocal/dancing talent – she pretty much kills it in every avenue of her

7 Tools for Reaching Out to Contacts

For most companies, having a large network of contacts is extremely important to expand and grow. Gaining new contacts allows you to pursue prospective clients and opportunities for your company. But it is not always easy to reach out to new contacts. Sometimes emails go missing, some emails were recorded incorrectly

What is Gen Y?

Those born between the early 1980s and the early 2000s are often given unflattering attributes: addicted to technology, selfish, lazy, self-centered… Millennials do not appear to be the best prospects for any nonprofit fundraising campaign, especially since most are still struggling with college loans and finding a full-time job. However,

How Can You Raise Awareness Through UN International Days?

By Victoire Caroly, Jr. Events & Communications Coordinator I’m sure you’ve heard of Earth Day (April 22), International Women’s Day (March 8) and World AIDS Day (Dec. 1). But what about World Toilet Day (Nov. 19), the International Day of Happiness (March 20), and the International Day of Yoga (June