Strategy

Strategy

With over 20 years of experience working with nonprofits to acquire and retain hard-earned donors and grow fruitful fundraising programs, FNY is the ideal agency to help you maximize your fundraising. 

Integrated Strategy:

First and foremost, our team of seasoned fundraisers is prepared to assist in developing fully integrated strategies to meet and exceed your fundraising goals across all channels. Some of our areas of strategic expertise include: acquisition, renewals, sustainers, mid-level, major giving, and planned giving.

New to Established Programs:

We’ve partnered with nonprofit organizations around the world, running the gamut from start-ups to household names, with databases ranging in size from a few thousand to a few hundred thousand, and with missions in every sector. We can help you build out your fundraising strategy no matter your size.

Sector Expertise:

We don’t believe in a one size fits all approach and our strategic practice comes from the enormous exposure we have to the worldwide industry, working with hundreds of nonprofits across all of the NGO sectors.

Organization Specific:

We meet with you and combine both qualitative and quantitative data points to help you assess and prioritize your needs. We then offer multiple strategies across various points of engagement and donor intents. 

New Market Development:

For young organizations without a strong history of fundraising, as well as international organizations seeking to enter the U.S. fundraising market, we have a team unlike any other that starts with you from square one to develop a thoughtful, comprehensive fundraising strategy.