communications

Five Takeaways on Mid-Level Donors

Written by Agathe Sarran Faircom New York and Faircom Paris have been ramping up their mid-level strategic positioning and campaign execution as a result of two major factors in the industry:  An increasing trend of donors focusing their giving—i.e. giving greater amounts to fewer charities in an effort to make

Faircom New York Presents at l’AMADE Conference in Monaco

Written by Sally Frank, Vice President of Business Development   The World Association of Children’s Friends (L’AMADE) is a Monaco based NGO founded over 50 years ago and headed by Princess Caroline. They focus on helping over 40,000 vulnerable children around the world each year through direct interventions and partnerships

“On-Line is replacing Direct Mail” is an urban legend

URBAN LEGEND TOUTED BY EVERY BOARD IN AMERICA:  On-Line is replacing Direct Mail Written by Sally Frank, Vice President This is a true story. The result of tabulating year-end revenue streams and strategizing for 2015 for Client X (name has not been disclosed for privacy purposes)   Client X has a

End of Year Fundraising: the planning stage

By Becky Fitzpatrick, Digital Marketing Associate Before we jump into specifics of end-of-year fundraising, it’s crucial to understand the basics of creating a compelling campaign. Here are 5 important campaign parts to plan before getting into the nitty-gritty of email and social media. Set a goal. Figure out what you