direct mail

“Online is replacing Direct Mail” is an Urban Legend

URBAN LEGEND TOUTED BY EVERY BOARD IN AMERICA:  Online is replacing Direct Mail Written by Sally Frank, Vice President This is a true story. The result of tabulating year-end revenue streams and strategizing for 2015 for Client X (name has not been disclosed for privacy purposes) Client X has a very

A Few Tweaks to Jumpstart Your Fundraising Letter

By Michelle Le, Senior Account Director It’s a new year and with many non-profit organizations sending out renewal letters this time of year, we want to offer some easy tips (that are often forgotten) to help boost your fundraising results. 1. Ask and you shall receive It seems obvious that

Direct Mail Direct-ion: P.S. Include One

Here’s the last installment in our Direct Mail Direct-ion series! Believe it or not, even something as simple as including a P.S. can drastically increase the response rate from a direct mailing. For starters, a P.S. is another way to solidify that personal connection with a donor that can only come from

Direct Mail Direct-ion: Clear Communication

We know how much you loved our last “Direct Mail Direct-ion” tip all about the difference a colored envelope can make, so here’s our next post in the series! Don’t not make the language simple to understand. We mean, definitely probably don’t make it difficult. We mean— well, I think you get