Have you started planning for year-end fundraising season? Most nonprofits tend to send only appeals during the Fall season, but that kind of transactional communication can turn donors off. Striking the balance between appeals and cultivations could help you maximize results. A simple thank you goes a long way!
It’s never too late to include Facebook in your fundraising strategy for high-traffic times like year-end! You can take the time now to work on optimizing this channel for your digital fundraising efforts before Giving Tuesday takes place in the Fall. Using Facebook to raise funds seems intimidating at first, but once you know the best practices, it becomes more intuitive and crucial to your digital program.
English might seem like the primary language on the web, but for many nonprofits, multilingual digital communications are important to build trust and engage with online communities of donors and prospective donors. Here are the best practices to help lay the groundwork to implement a multilingual digital communications strategy.
Brand recognition is important for many reasons — but chief among those is fundraising. If your appeal arrives at a potential donor’s door, they are more likely to open, read and make a contribution if your brand is already familiar to them as an initial marker of legitimacy.
Through the pandemic response, an incredible shift has taken hold: rising public trust in nonprofits. Charities of all missions and sizes are stepping up to fill urgent gaps in the community and take additional steps for authentic relationship building. Central to this is stewardship! Learn more about these promising trends and how you can implement strong stewardship in your fundraising program to build long-term value and lasting donor relationships.
Getting a thoughtful, impactful fundraising appeal in the hands of your donors in the wake of an emergency is critical to raising funds and aiding your response. And it’s possible to do so in a quick, cost-efficient way. Keep these tips in mind as you craft your emergency response plan.
Industry-wide, nonprofit organizations are investing in mid-level programs to generate more revenue. Implementing targeted programs to build major donor revenues is, of course, important to diversifying valuable fundraising income at the top of your donor pyramid. But organizations have historically forgotten the middle-tier that is both a critical to bridge
If you’re not familiar with Donor-Advised Funds (DAFs), it’s time to get started. This charitable giving vehicle holds great fundraising potential for your nonprofit, and understanding how you can unlock it will be game-changing. DAFs contribute to 13% of overall giving today — more than digital, which is 8.5%. Additionally,
Are you looking for a way to sustainably boost your fundraising results? Look no further and grow your monthly giving program! It will both create a reliable, long-term stream of revenue for your nonprofit and increase your donors’ potential.
With Giving Tuesday Now around the corner and continuing considerations for budget revisions, it’s important to stay updated on giving trends.
Giving Tuesday, the groundbreaking global generosity movement, announced a global day of giving set to take place on May 5, 2020 as an emergency response to COVID-19. Give your donors and prospects the opportunity to give to YOU on this day!
Whether your organization currently receives grants from foundations to support your programs or not, it is important to know what these significant players in philanthropy are doing to aid the response and recovery from this current crisis. For those with current foundation partnerships, open conversations with grantmakers can yield important
As you create strategies to navigate the COVID-19 pandemic, the following resources can be helpful reference points. We will be continually updating this list, so be sure to check back. And remember — we are all in this together. Our team is available to answer any questions you may have, and we
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