Have you started planning for year-end fundraising season? Most nonprofits tend to send only appeals during the Fall season, but that kind of transactional communication can turn donors off. Striking the balance between appeals and cultivations could help you maximize results. A simple thank you goes a long way!
It’s never too late to include Facebook in your fundraising strategy for high-traffic times like year-end! You can take the time now to work on optimizing this channel for your digital fundraising efforts before Giving Tuesday takes place in the Fall. Using Facebook to raise funds seems intimidating at first, but once you know the best practices, it becomes more intuitive and crucial to your digital program.
English might seem like the primary language on the web, but for many nonprofits, multilingual digital communications are important to build trust and engage with online communities of donors and prospective donors. Here are the best practices to help lay the groundwork to implement a multilingual digital communications strategy.
Through the pandemic response, an incredible shift has taken hold: rising public trust in nonprofits. Charities of all missions and sizes are stepping up to fill urgent gaps in the community and take additional steps for authentic relationship building. Central to this is stewardship! Learn more about these promising trends and how you can implement strong stewardship in your fundraising program to build long-term value and lasting donor relationships.
Industry-wide, nonprofit organizations are investing in mid-level programs to generate more revenue. Implementing targeted programs to build major donor revenues is, of course, important to diversifying valuable fundraising income at the top of your donor pyramid. But organizations have historically forgotten the middle-tier that is both a critical to bridge
If you’re not familiar with Donor-Advised Funds (DAFs), it’s time to get started. This charitable giving vehicle holds great fundraising potential for your nonprofit, and understanding how you can unlock it will be game-changing. DAFs contribute to 13% of overall giving today — more than digital, which is 8.5%. Additionally,