Rapid Response Fundraising Readiness Kit

Move fast. Stay credible. Keep donors beyond the moment.

When a crisis hits, fundraising timelines collapse. Teams scramble for approvals, messages splinter across channels, and urgency turns into noise. The cost shows up later: a wave of first-time crisis donors who never come back.

This kit gives fundraisers and marketers a practical readiness system to respond quickly without sacrificing trust, and to build follow-up that turns crisis giving into long-term support.

Inside the kit, you’ll get:

• A clear framework for deciding when to activate (and when to hold).
• A readiness scorecard to spot where you’ll lose time or trust.
• A Crisis Messaging Document (CMD) template to keep facts, proof, and tone aligned.
• A channel sequencing plan so every channel tells the same story.
• A 30/60/90 retention bridge that keeps crisis donors engaged after the headlines move on.

Built by the experts at Faircom New York, a VeraData partner agency, and grounded in real-world crisis fundraising and donor retention work. With insights from VeraData, The Donor Science experts.