FAIRCOM NEW YORK raises funds by optimizing channel integration, targeting, segmentation, and your budget. We explore every element of your pipeline to craft the most efficient and meaningful donor journeys. And, we keep a microscope on your annual budget goals and a telescope on your long-term potential.
We have partnered with nonprofit organizations of all sizes and reach, from unknown startups to household names. Each client, no matter how big or small, receives the same high touch service we are known for.
Today, We Are at the Forefront of Nonprofit Fundraising, with Expertise Like:
- Spearheading mid-level giving to encourage donor upgrades and movement out of the annual fund.
- Introducing nonprofits of all sizes to digital marketing, including promotion of monthly giving.
- Driving donor-advised fund giving through mail and digital marketing channels to maximize donor value.
- Developing new data analytics programs to bring our partners the best program returns and strategy recommendations.
Awards Look Great on Our Walls, but the Real Measure of Success is the Satisfaction of Our Nonprofit Partners
Founder & President of Faircom New York
Founder and president of Faircom New York. She provides strategic guidance for every client—based on decades of experience in the fundraising industry. Her successes have led to her being recognized as the sixth best fundraising consultant in the US.
Beginning with the establishment of Doctors Without Borders’ US fundraising program, her expertise in supporting overseas organizations entering the US market has made her a highly sought after authority in the fundraising world.
Corinne has been the keynote speaker at many fundraising conferences, including the King Baudouin Foundation Conference in New York, the Swiss Fundraiser’s Conference in Geneva, and the Association of Fundraising Professionals in Paris.
Senior Vice President of Social Media and Digital
Sally has over 25 years experience in direct marketing, having worked in both the for-profit and non-profit sectors. From using data driven techniques to solicit small business card members for American Express, to targeting investors for Goldman Sachs’ start up, GS.com, Sally brings a diverse background to Faircom New York. Joining Faircom New York in 2011, Sally has worked with many clients, generally focusing on strategy, data analysis and creative. Sally now works from our West Coast office spearheading Digital and Social Media initiatives.
Sally has a B.A. from Brown University and an M.B.A./M.A. from NYU’s Stern School of Business and Institute of French Studies, including studies at Hautes Études Commerciales in France. Outside of work, Sally likes to cook and run (not usually at the same time, but with four kids, the two activities sometimes overlap), and she plays flute in chamber music ensembles, occasional volunteering for pit orchestra playing as well.
What is your philanthropic passion? All of the work I do at Faircom focuses on strengthening humanity and quality of life. Whether it be eradicating poverty; improving education, health and environment; advocating for the most vulnerable; furthering scientific research— the end goal is to make people’s lives better and to enable equitable access to the world’s offerings and participation in society. This is what moves me.
Vice President of Finance and Operations
Stacey is responsible for implementing Faircom New York’s financial infrastructure and overseeing all aspects of human resources and operations. Working in close collaboration with the agency’s leadership, Stacey is instrumental in identifying and executing strategic initiatives related to financial management, business development, recruitment, talent management, communications and other operational priorities.
With 20 years of experience, Stacey started her career an analyst with State Street Bank in Boston, MA. She holds a B.S. in Business Administration with a concentration in Finance from Le Moyne College. Appointed Faircom New York’s Director of Finance and Administration in January 2011, Stacey was promoted to the Vice President of Finance and Operations in April 2015.
Vice President of Integrated Marketing
Barbra is a marketing professional with over 20 years of experience in multi-channel campaign strategy and management. She has a successful track record of increasing revenues through introduction of new program opportunities and improved data interpretation. Barbra spent 10 years at the March of Dimes, where she helped double revenue for the direct response department. Her other work experience includes time at companies in both the nonprofit and for profit sector including Citibank and MasterCard. She currently works with Human Rights Watch, TechnoServe, the National Urban League, and The Lustgarten Foundation, among others.
What is your secret fundraising weapon? Not being afraid to make the ask.
Vice President of Global Philanthropy
Ségolène Xavier Miller
Ségolène is Vice President of Global Philanthropy at FNY. Joining Faircom in 2009, Ségolène previously worked in Switzerland for a multinational marketing group. Her decade of experience in an international setting puts her fully at ease translating messaging from foreign markets to the US for our clients. Ségolène is responsible for the oversight of day to day Major Giving and Institutional Fundraising operations and strategy. She works with SOS SAHEL, Institut des Hautes Etudes Scientifiques, and Liberation Route Europe, among others.
What is your #1 fundraising tip? Remember to thank your donors. A small thanks can go a long way!
Associate Vice President of Integrated Marketing
Diana has over 13 years of experience in direct response fundraising. She launched her career at New York cultural institutions like The New York Public Library and the Whitney Museum of American Art, where she managed the membership and Annual Fund programs. Prior to Faircom, Diana oversaw the fundraising campaign strategies for organizations ranging from environmental to advocacy to animal welfare. She graduated from Mount Holyoke College with a B.A. in European history and still loves traveling through the continent exploring all the castles, churches, and historical sites. She currently works with Learning Ally, National Hemophilia Foundation, and National Urban League, among others.
What is on your bucket list? I would love to one day visit Peru and Brazil, climbing up Machu Picchu and discovering the Amazon rainforest.
Senior Account Director
Marissa is a results-driven direct marketer with over 15 years of fundraising experience leading the direct mail programs for non-profit clients, including The USO and Muscular Dystrophy Association.
She also has extensive experience in strategic and tactical development of direct marketing programs for high-profile corporations. Marissa led the department responsible for marketing to Empire BlueCross/BlueShield’s 4 million members, increasing customer satisfaction and retention. While at J.P. Morgan, she was a key member of the strategic marketing team that launched two new wealth management products via direct mail.
Marissa has an M.B.A. from NYU’s Stern School of Business and a B.S. in Finance from Wharton. While an undergraduate at Penn, Marissa was named “College Sportswriter of the Year,” by the Philadelphia Sportswriter’s Association. Her love of sports continues to this day.
What is your secret sauce? Using data-driven analytics to influence marketing decisions will result in enhanced profitability and maximize member lifetime value.
Since joining Faircom New York over eleven years ago, Tracy has worked in a variety of capacities ranging from answering phones and welcoming clients at the office to consulting and account services, strategy, editing, production of large donor mailings and serving as the day-to-day contact for many of Faircom New York’s clients. While at Faircom New York, Tracy has worked with a myriad of clients within various sectors of the nonprofit industry such as human services groups like National Urban League and Community Service Society of New York, educational entities like Inner-City Scholarship Fund and Learning Ally, and many more.
Tracy possesses a degree in Business Administration with a concentration in Marketing from Berkeley College in New York. In her spare time (and even while at her desk), you can hear the slight echo of Celine Dion and Phil Collins’s voices radiating from her speakers. Tracy is a huge TV and music buff!
What is your favorite page on the Internet? YouTube! YouTube is a place to connect people—a live, up-close and personal stream of information. There is so much that can be viewed and learned from this site.
With over 11 years of direct marketing experience, Megan is particularly driven to draw philanthropists of all charitable sizes to the mission and frontline work of nonprofit organizations. As a college English major and self-proclaimed “word person,” she was surprised to learn in an early-career internship that, on top of crafting compelling stories, she loves analyzing data in pursuit of more effective fundraising strategies. A decade of Megan’s career was spent advocating for children and expectant mothers served by Lucile Packard Children’s Hospital Stanford, where she managed the direct response team and numerous annual giving programs. At Faircom, Megan is thrilled to work with a variety of organizations and missions, and contribute to the development and growth of clients’ donor bases.
What’s your favorite thing to do in NYC? Explore via bicycle! My 6-year-old and I love to pack a backpack with snacks, water bottles, and a picnic blanket, and bike tandem-style all over Manhattan to discover new playgrounds and beautiful vistas.
Senior Account Director
Erik brings over 20 years of experience in Direct Response Marketing & Fundraising. He has worked with diverse clients, including Defenders of Wildlife, WNET/Thirteen, ASCD, Brady Center to Prevent Gun Violence, WNYC, and Greenpeace, and has launched several sustainer and planned giving programs. He also brought to market new products and services for T. Rowe Price and America Online and the successful update & relaunch of a US Government Website.
As a former Chef, Footman, and Musician, Erik enjoys taking on new culinary challenges and attending concerts. A lifelong Husker fan, he also has a parody Twitter account named one of “The 7 Best Twitter Accounts in DC” in 2015. Erik holds a Bachelor of Arts degree from Drake University and a Masters of Arts degree from The George Washington University.
What’s your special sauce? Having an understanding of your target audience. While this is key for effective fundraising, I have also used it to successfully contest parking and speed camera tickets.
Winnie brings 6+ years of communications, writing, and direct marketing experience to the Faircom New York team. She works alongside clients to craft unique and persuasive appeals, including coordinating opportunities for digital integration, always keeping the donor top of mind. Prior to Faircom, she worked in the New Jersey Legislature, and coordinated direct mail and digital marketing for political candidates across the state.
Winnie holds a Bachelor of Arts in English and Political Science from Rider University. Outside of the office, she is passionate about community service, music, and creative writing.
What is your favorite thing to do in NYC? Trying local restaurants or walking the High Line.
Direct Mail Project Manager
As a left-brain/right-brain hybrid, who thrives on creativity and tactical execution, for over 14 years, Chris has helped drive innovation and collaboration across client accounts including New York Life Insurance Company and the National Education Association Member Benefits, where his primary focus was fostering a thriving business relationship and making a meaningful impact on the brands’ bottom lines. With a background in multi-channel marketing, Chris will be working on data coordination and print production management for all mail clients.
Chris graduated from St. John’s University with a Bachelor’s degree in Communications.
Associate Vice President of Global Philanthropy
Lindsay Long is the Associate Vice President of Global Philanthropy at FNY, bringing over 10 years’ experience in research, development and communications to the team. Previously in-house at a global development nonprofit with diverse experiences across the donor pyramid, Lindsay leads teams in development audits, integrated strategic planning, prospect research, and personalized strategies to advance donor relationships. She also develops and executes trainings for nonprofit boards and staff as a trusted presenter on best practices, trends, and learnings in philanthropy. Her extensive professional travels throughout Africa, Asia and Europe are critical to her comprehension of global fundraising markets and collaborations with organizations from around the world.
Closer to home, Lindsay is a proud volunteer with Grand Street Settlement, a social service organization focused on supporting families in the Lower East Side neighborhood of New York City, and active supporter of arts and community development in her neighborhood of Bed-Stuy in Brooklyn. She holds undergraduate and graduate degrees in geography and economics from McGill University in Montreal.
What is your #1 fundraising tip? Don’t take small donors for granted! They are often more generous as a percentage of income, and their giving is frequently unrestricted – the goldmine for a fundraiser. A culture of philanthropy should be present at all levels of the giving pyramid, so find unique ways to practice regular-level donor stewardship. By rightfully celebrating these important donors, you can set your work apart from other organizations, building long-term value through a loyal base of supporters.
Director of Global Philanthropy
Emilie has over 15 years of experience in branding, marketing and fundraising, having worked in both the for-profit and non-profit sectors.
Prior to joining Faircom New York, Emilie worked in Paris, London and Sydney, where she oversaw the design and implementation of many integrated communication and fundraising campaigns on local and international markets.
Emilie has extensive experience in the philanthropy sector in the US as well as an in-depth understanding of global philanthropy.
Senior Account Manager of Global Philanthropy
Flavia brings over 5 years of experience to Faircom New York. An enthusiastic member of the Global Philanthropy team, Flavia has a keen sensibility for advising nonprofits of varying scale and scope as they define and implement fundraising strategies through major donor and institutional giving programs, as well as developing communications tools and conceiving and implementing events from start to finish. Flavia received her B.A. from Tufts University where she graduated magna cum laude with a degree in Italian Studies. She speaks Italian and French.
What is your #1 fundraising tip? The three key elements of every nonprofit story are problem, solution, impact. Make sure your organization has a compelling story based on these elements, and then be sure to include an ask!
Account Manager of Global Philanthropy
Samantha is Account Manager of Global Philanthropy at FNY, bringing over 4 years of experience to the team. As Account Manager, she is involved in the development of fundraising strategies and communication tools for nonprofit clients of varying breadth and scope. Combining these strategies and tools with her expertise in research and event execution, Samantha helps to craft successful fundraising campaigns targeted at major donors, institutions and corporations. Her experience working in both the non-profit and for-profit markets has provided her with the unique opportunity to understand the keys to a successful campaign. Samantha graduated with a dual degree from the University of Delaware with a B.A. in Mass Communications and a B.S. in Agriculture, Natural Resources & Wildlife Conservation. Her background in environmental conservation studies in East Africa brings a unique perspective to her work at Faircom New York.
What is on your bucket list? Scuba diving in the Great Barrier Reef! I recently became SCUBA certified, so I’m one step closer!
Account Associate of Global Philanthropy
Amanda brings years of combined marketing, fundraising and nonprofit experience to the Faircom team. Her previous work in brand engagement and institutional development have given her unique insights into how donors interact with nonprofits through their mission, values, and strategic goals. She holds a B.A. in Anthropology from Drew University and a M.A. in Museum Studies, concentrating on nonprofit management, from New York University.
What is on your bucket list? It’s always been a dream to volunteer at a panda sanctuary in China. They’re one of my favorite animals and I would love to be involved in the conservation effort.
Senior Account Director of Digital Marketing
Carla brings over 7 years of marketing experience to the FaircomNY team. From her time at Montclair State Campus Recreation, she helped re-brand and strengthen their digital presence on social media, web, and email. She offers a unique and personalized approach to digital marketing implementation and strategy. She holds a Master’s degree in Business Administration and a Bachelor’s degree in Sociology. For leisure, she enjoys visiting museums, hiking, and an avid reader of social science books. Fun fact: She is a volunteer Communications Coordinator for the American Sociological Association’s Consumers and Consumption section.
What is on your bucket list? Traveling to Japan, Greece, and France. I enjoy learning about and experiencing new cultures.
Account Director of Digital Marketing
Adelie’s passion for helping people is what led her to Faircom New York. By planning and implementing digital and social media programs for organizations that help others, she views herself as a champion for her community and people in need. Adelie brings more than seven years’ experience utilizing online channels to achieve client goals and foster success. She holds a Bachelor of Science in Resort & Hospitality Management and Marketing from Florida Gulf Coast University and developed her marketing experience with digital agencies, serving clients in a variety of sectors, and destination marketing organizations. In her spare time, she advocates for women with endometriosis in her community, and enjoys spending time with her fur children and digging into a great mystery.
Account Manager of Digital Marketing
Victoire has over 3 years of experience in communications and marketing applied to the philanthropic sector. Prior to joining Faircom as a Digital Marketing Associate in 2020, Victoire worked for a university foundation in Paris, France, where she helped strengthen the existing fundraising strategies, especially through social media and email marketing. Victoire is also a former intern of Faircom. In 2013 and 2015, she had the opportunity to help the team with various fundraising initiatives for clients such as SOS Sahel, Cousteau Society and Little Brothers Friends of the Elderly. Having worked in 4 different countries, Victoire brings to the team a unique range of experiences with nonprofits. Victoire is a graduate of Laval University (Quebec, Canada), where she completed a BA in International Studies and Modern Languages in 2015 and an MA in Public Relations in 2017.
What is your favorite thing to do in NYC? I love wandering through Central Park. Whatever the season, alone or with friends, it’s always beautiful and refreshing!
Account Associate of Digital Marketing
Stephany brings years of social media and digital marketing experience to the Faircom team.
Her experience in paid search, social media engagement, and content creation in both the non-profit and for-profit markets have given her great insight into what compels donors to interact with nonprofits.
She holds a B.A. in Public Health and Business Administration from Mercyhurst University. Stephany was also captain and member of the women’s rowing team, where she captured a second-place victory at the 2017 NCAA’s.
In her free time, you can find Stephany downhill skiing, biking, or listening to podcasts!
Director of Print Production
Patti is a seasoned leader in the print production field, providing her expertise and acute eye for the bottom line on direct marketing, promotion, collateral and out-of-home initiatives. She previously worked with companies like American Express, Citibank, and Euro RSCG (now Havas Advertising) before joining the Faircom New York team.
Patti received a B.S. in Interdisciplinary Studies from SUNY, Empire State College, 25 years after beginning a 2-year marketing concentration at CUNY, Bernard M. Baruch College—proof of her ability to see projects through to their completion, no matter how long the effort. She currently works on Concern Worldwide, Conquer Cancer, Cousteau Society, Human Rights Watch, Learning Ally, TechnoServe, The Glaucoma Foundation and other Faircom NY clients.
What is your favorite thing to do in NYC? Visiting all of NYC’s great art museums and people watching.
Direct Mail Production Manager
Ron comes to the Faircom New York team with over 25 years of Direct Mail and Print Production experience. In the past he has managed large accounts such as The Smile Train, Chase Bank, and Liberty Mutual Insurance, to name a few. He has worked for various large advertising agencies within the New York City area. His sharp eye for detail and knowledge of the direct mail/print production world make him a great asset to the team.
Ron is also an experienced handyman (on the weekends) and has his own business. He can fix or repair just about anything that comes his way. In his spare time, he is usually busy changing a faucet, fixing a cabinet, or hanging shelves at his home or for one of his clients.
What is on your bucket list? Someday…. I hope to take a vacation to Hawaii. It’s a place that I’ve always wanted to visit and experience its beauty.
Senior Data Analyst
Yao received her B.S. in Mathematics and Applied Mathematics from China Agricultural University in Beijing. She later moved from China to New York to earn her Masters in Statistics at Columbia University.
Yao consistently provides detailed insights into client data with models forecasting future earnings and new ways to examine ROI across numerous channels. By applying several advanced data tools such as SQL Server, Excel VBA and Tableau, Yao enhances the portfolio of standard reports with customized program testing, data visualization and trend predictions. These reports, tailored toward the specific needs of each client, give the agency a strategic approach to client planning and budgeting.
What is your favorite thing to do in NYC? Searching for different restaurants on Yelp and trying them one by one.
Sen Huo is the Data Scientist. Sen received his two Master’s degrees in Applied Statistics and Information Management and a certificate of advanced study in data science at Syracuse University. He is interested in crowdsourcing, predictive modeling, text mining, natural language processing and data mining. He has experience in using statistical techniques to develop advanced insights for business intelligence. Currently, he is working on predictive modeling for many of our clients.
Fun Fact: Sen has four big fur children. Two beautiful dogs: Bernese mountain and German shepherd. Two adorable cats: Rag doll and Maine coon.
TinYuet joined Faircom New York since 2015. Born in Hong Kong and raised in New York. She graduated from Hunter College with two BFA degrees in Fine and Studio Art, and Emerging Media. Passionate for visual design, she works across all FNY teams: Global Philanthropy, Digital, and Directing Marketing to create unique and innovative designs for our partners through multiple mediums. Her works include brand identities, editorial designs, prints, online visual communications, web, and infographics. She is committed to helping our partners to create meaningful connections between their brands and their audience.
She closely works with Human Rights Watch, SOS Sahel, United Surgeons for Children, Magdi Yacoub Global Foundation, Marie Stopes International, TechnoServe, and many more.
She loves to do illustrations, travel, karaoke, and attend artist conventions.
What is the first thing you do every morning? Scroll through Twitter posts from my favorite illustrators.
Emily joined Faircom New York in the spring of 2015. She holds a B.S. in Zoology from Oswego State University and has completed graphic design programs at Hunter College and the School of Visual Arts. She works with all of the teams at Faircom, utilizing a variety of techniques to communicate visual information in an exciting and effective manner. Emily uses her unusual background in graphic design and the natural sciences to approach each project in a unique way.
What is the first thing you do every morning? Reluctantly roll out of bed and wander aimlessly around Prospect Park with my dog until I’m actually awake. Usually still wearing pajamas.
Creative Services Consultant
Linda has devoted 30+ years to direct response fundraising as a copywriter, creative director, agency co-owner and freelance writer and creative consultant.
She has worked with CARE, The Salvation Army, Catholic Relief Services, American Cancer Society, Food for the Poor, Habitat for Humanity, Christian Appalachian Project, Make-A-Wish Foundation, Easter Seals, ASPCA, and many others. Linda currently works with many of Faircom’s clients as a writer and creative consultant. Linda holds a BS in Business Administration with a major in Marketing from Drexel University.
What do you do for enjoyment?
I play make-believe with my toddler granddaughter who lives right next door. I also read, mostly magic realism.
Senior Vice President, Creative Services
People describe Tom as a happy guy. It’s probably because he’s doing what he loves. He’s obsessively detail-oriented and compulsively dedicated to good design. A generalist by nature, he has recently expanded his skill set with the addition of motion design. He’s also somewhat neurotic about typography. But in a good way.
Tom’s work has appeared in Graphic and Print Magazine and his web sites have been featured in Adobe Create Magazine. He studied graphic design at Penn State University and worked as a creative director in Pittsburgh and Washington, DC, before moving to Maine to start his own business. In his spare time, he enjoys working on his mixed-media collages, photography, kayaking, camping and experimental cooking.
Chief Barketing Officer
A veteran of the Faircom New York team for 8 years, Molly has had a strong paw in shaping Faircom’s current structure, and makes the final decision for all new hires. She has dedicated her life to improving the office atmosphere and lifting the spirits of her fellow staff members.
Molly’s hobbies include sleeping on chairs, sleeping under desks and barking during conference calls. As one of the senior members at Faircom, Molly offers a unique insider perspective on the world of fundraising and the life of an French office dog on her personal Instagram, @MollysMarketingTips.
What is the first thing you do every morning? Check out @mensweardog‘s most recent post on Instagram to see if I can ‘accidentally’ run into him on the street on my way to work.