FAIRCOM NEW YORK raises funds by optimizing channel integration, targeting, segmentation, and your budget. We explore every element of your pipeline to craft the most efficient and meaningful donor journeys. And, we keep a microscope on your annual budget goals and a telescope on your long-term potential.
We have partnered with nonprofit organizations of all sizes and reach, from unknown startups to household names. Each client, no matter how big or small, receives the same high touch service we are known for.
Today, We Are at the Forefront of Nonprofit Fundraising, with Expertise Like:
- Spearheading mid-level giving to encourage donor upgrades and movement out of the annual fund.
- Introducing nonprofits of all sizes to digital marketing, including promotion of monthly giving.
- Driving donor-advised fund giving through mail and digital marketing channels to maximize donor value.
- Developing new data analytics programs to bring our partners the best program returns and strategy recommendations.
Awards Look Great on Our Walls, but the Real Measure of Success is the Satisfaction of Our Nonprofit Partners
- 2022: Gold Marketing Award for Excellence in Innovation (MAXI) for Direct Mail Mid-Level Special Appeal Campaign.
- 2022: Silver Marketing Award for Excellence in Innovation (MAXI) for Direct Mail Acquisition/Prospecting Campaign.
- 2022: Bronze Marketing Award for Excellence in Innovation (MAXI) for Direct Mail Renewal Campaign.
- 2020: Silver Marketing Award for Excellence in Innovation (MAXI) for Multi-Channel Campaign.
- 2020: Gold Marketing Award for Excellence in Innovation (MAXI) for Direct Mail Renewal Campaign.
- 2019: Bronze Marketing Award for Excellence in Innovation (MAXI) for Multi-Channel Campaign.
- 2019: Gold Marketing Award for Excellence in Innovation (MAXI) for Digital Campaign.
- 2019: Runner-Up, Direct Marketing Fundraisers Association (DMFA) Awards Best Renewal Direct Mail Campaign.
- 2018: Runner-Up, Direct Marketing Fundraisers Association (DFMA) Awards Best Renewal Direct Mail Campaign.
- 2018: First Place, Direct Marketing Fundraisers Association (DMFA) Awards Best Mid-Level Campaign.
- 2017: Runner-Up, Direct Marking Fundraisers Association (DMFA) Awards Best Acquisition Campaign.
- 2016: Named New York’s “Best Non-Profit Marketing Agency” by Wealth and Finance International.
- 2015: Named New York’s “Best Non-Profit Marketing Agency” by Wealth and Finance International.
- 2014: Corinne Serrvily, Faircom NY Founder and President, named the 6th Best Fundraiser in the World.
Founder & President of Faircom New York
Founder and president of Faircom New York. She provides strategic guidance for every client—based on decades of experience in the fundraising industry. Her successes have led to her being recognized as the sixth best fundraising consultant in the US.
Beginning with the establishment of Doctors Without Borders’ US fundraising program, her expertise in supporting overseas organizations entering the US market has made her a highly sought after authority in the fundraising world.
Corinne has been the keynote speaker at many fundraising conferences, including the King Baudouin Foundation Conference in New York, the Swiss Fundraiser’s Conference in Geneva, and the Association of Fundraising Professionals in Paris.
Vice President of Integrated Marketing
Barbra is a marketing professional with over 20 years of experience in multi-channel campaign strategy and management. She has a successful track record of increasing revenues through introduction of new program opportunities and improved data interpretation. Barbra spent 10 years at the March of Dimes, where she helped double revenue for the direct response department. Her other work experience includes time at companies in both the nonprofit and for profit sector including Citibank and MasterCard. She currently works with Human Rights Watch, TechnoServe, the National Urban League, and The Lustgarten Foundation, among others.
What is your secret fundraising weapon? Not being afraid to make the ask.
Vice President of Global Philanthropy
Ségolène Xavier Miller
Ségolène is Vice President of Global Philanthropy at FNY. Joining Faircom in 2009, Ségolène previously worked in Switzerland for a multinational marketing group. Her decade of experience in an international setting puts her fully at ease translating messaging from foreign markets to the US for our clients. Ségolène is responsible for the oversight of day to day Major Giving and Institutional Fundraising operations and strategy. She works with SOS SAHEL, Institut des Hautes Etudes Scientifiques, and Liberation Route Europe, among others.
What is your #1 fundraising tip? Remember to thank your donors. A small thanks can go a long way!
Associate Vice President of Integrated Marketing
Diana has over 13 years of experience in direct response fundraising. She launched her career at New York cultural institutions like The New York Public Library and the Whitney Museum of American Art, where she managed the membership and Annual Fund programs. Prior to Faircom, Diana oversaw the fundraising campaign strategies for organizations ranging from environmental to advocacy to animal welfare. She graduated from Mount Holyoke College with a B.A. in European history and still loves traveling through the continent exploring all the castles, churches, and historical sites. She currently works with Learning Ally, National Hemophilia Foundation, and National Urban League, among others.
What is on your bucket list? I would love to one day visit Peru and Brazil, climbing up Machu Picchu and discovering the Amazon rainforest.
With over 20 years of experience in the finance industry, Zulma joined Faircom New York in 2022 as Staff Accountant. Prior to joining our agency, Zulma worked as a Controller for 13 years at a real estate company based in New York City. She then moved to Punta Gorda, Florida, in 2019 to work as a Secretary and Bookkeeper at Windmill Village. Zulma is passionate about finance and accounting. In her spare time, Zulma loves decorating her house, which she recently bought, and taking care of her pets.
Senior Account Director
Sylvie has over 15 years of direct marketing experience in the non-profit sector. As a Senior Account Director at Faircom, she brings an analytical perspective to the fundraising strategies she implements for her clients. Prior to joining the Faircom team, Sylvie worked at CDP, an agency specializing in public broadcasting, as well as at Blackbaud on their analytics team. Finding ways to raise more funds for organizations that make the world a better place is what motivates Sylvie every day. She lives in the Boston area and she enjoys skiing and traveling.
What are the favorite parts of your job? Speaking with my clients about the work they do and digging into Tableau reports.
Senior Account Director
Marie has spent her entire career in the non-profit sector.
She has spent over 20 years on the client side with March of Dimes in various roles, including Acquisition, Donor Retention, and Sustainers. In her most recent role, she transitioned to the agency side, supporting Ronald McDonald House Charities across the United States as an Account Manager for TrueSense Marketing. Marie is delighted to join Faircom and work with an array of incredible organizations and help them achieve their mission and grow their programs.
Since joining Faircom New York over eleven years ago, Tracy has worked in a variety of capacities ranging from answering phones and welcoming clients at the office to consulting and account services, strategy, editing, production of large donor mailings and serving as the day-to-day contact for many of Faircom New York’s clients. While at Faircom New York, Tracy has worked with a myriad of clients within various sectors of the nonprofit industry such as human services groups like National Urban League and Community Service Society of New York, educational entities like Inner-City Scholarship Fund and Learning Ally, and many more.
Tracy possesses a degree in Business Administration with a concentration in Marketing from Berkeley College in New York. In her spare time (and even while at her desk), you can hear the slight echo of Celine Dion and Phil Collins’s voices radiating from her speakers. Tracy is a huge TV and music buff!
What is your favorite page on the Internet? YouTube! YouTube is a place to connect people—a live, up-close and personal stream of information. There is so much that can be viewed and learned from this site.
Laura is a nonprofit professional with over 20 years experience working with organizations both at the local level and on a national scale. Prior to joining Faircom, she was the Community Outreach and Engagement Director at the Jewish Federation of Raleigh-Cary, where she successfully created new programs to increase both engagement and fundraising. A native New Yorker, she lived in Manhattan until 2005, where she completed a Masters of Science in Nonprofit Management at the Milano Graduate School of Management at the New School in NYC. Assisting the nonprofit sector has been a calling her whole career. When she is not working, she is raising and cheering on her two kids, volunteering on multiple boards in her community, traveling and singing in her Synagogue choir.
Jennie brings over 9 years of experience within the nonprofit sector to her role as Account Manager, Direct Mail Marketing at Faircom New York. She has a Master’s in Public Administration, focusing on Nonprofit Management from American University and a B.A. from George Washington University. Most recently she was Manager of Individual Giving and Special Events at the Community Service Society of New York (CSS) and Special Events Manager at the Fresh Air Fund. In these roles, she managed the direct mail program as well as a variety of fundraising and program events. She lives in Jersey City with her husband and cat and loves singing, traveling, and making an impact through her work. She’s excited to help Faircom’s amazing international, national, and local clients achieve their fundraising goals.
Associate Vice President of Global Philanthropy
Lindsay Long is the Associate Vice President of Global Philanthropy at FNY, bringing over 10 years’ experience in research, development and communications to the team. Previously in-house at a global development nonprofit with diverse experiences across the donor pyramid, Lindsay leads teams in development audits, integrated strategic planning, prospect research, and personalized strategies to advance donor relationships. She also develops and executes trainings for nonprofit boards and staff as a trusted presenter on best practices, trends, and learnings in philanthropy. Her extensive professional travels throughout Africa, Asia and Europe are critical to her comprehension of global fundraising markets and collaborations with organizations from around the world.
Closer to home, Lindsay is a proud volunteer with Grand Street Settlement, a social service organization focused on supporting families in the Lower East Side neighborhood of New York City, and active supporter of arts and community development in her neighborhood of Bed-Stuy in Brooklyn. She holds undergraduate and graduate degrees in geography and economics from McGill University in Montreal.
What is your #1 fundraising tip? Don’t take small donors for granted! They are often more generous as a percentage of income, and their giving is frequently unrestricted – the goldmine for a fundraiser. A culture of philanthropy should be present at all levels of the giving pyramid, so find unique ways to practice regular-level donor stewardship. By rightfully celebrating these important donors, you can set your work apart from other organizations, building long-term value through a loyal base of supporters.
Senior Director of Global Philanthropy
Emilie has over 15 years of experience in branding, marketing and fundraising, having worked in both the for-profit and non-profit sectors.
Prior to joining Faircom New York, Emilie worked in Paris, London and Sydney, where she oversaw the design and implementation of many integrated communication and fundraising campaigns on local and international markets.
Emilie has extensive experience in the philanthropy sector in the US as well as an in-depth understanding of global philanthropy.
Director of Global Philanthropy
Flavia brings nearly 10 years of experience to Faircom New York. An enthusiastic member of the Global Philanthropy team, Flavia has a keen sensibility for advising nonprofits of varying scale and scope as they define and implement fundraising strategies through major donor and institutional giving programs, as well as developing communications tools and conceiving and implementing events from start to finish. Flavia received her B.A. from Tufts University where she graduated magna cum laude with a degree in Italian Studies. She speaks Italian and French.
What is your #1 fundraising tip? The three key elements of every nonprofit story are problem, solution, impact. Make sure your organization has a compelling story based on these elements, and then be sure to include an ask!
Account Manager of Global Philanthropy
Samantha is Account Manager of Global Philanthropy at FNY, bringing over 4 years of experience to the team. As Account Manager, she is involved in the development of fundraising strategies and communication tools for nonprofit clients of varying breadth and scope. Combining these strategies and tools with her expertise in research and event execution, Samantha helps to craft successful fundraising campaigns targeted at major donors, institutions and corporations. Her experience working in both the non-profit and for-profit markets has provided her with the unique opportunity to understand the keys to a successful campaign. Samantha graduated with a dual degree from the University of Delaware with a B.A. in Mass Communications and a B.S. in Agriculture, Natural Resources & Wildlife Conservation. Her background in environmental conservation studies in East Africa brings a unique perspective to her work at Faircom New York.
What is on your bucket list? Scuba diving in the Great Barrier Reef! I recently became SCUBA certified, so I’m one step closer!
Senior Account Director of Digital Marketing
Carla San Vicente Cunha
Carla brings over 10 years of marketing experience to the Faircom team. From her time at Montclair State Campus Recreation, she helped re-brand and strengthen their digital presence on social media, web, and email. She offers a unique and personalized approach to digital marketing implementation and strategy. She holds a Master’s degree in Business Administration and a Bachelor’s degree in Sociology. For leisure, she enjoys visiting museums, hiking, and an avid reader of social science books. Fun fact: She is a volunteer Communications Coordinator for the American Sociological Association’s Consumers and Consumption section.
What is on your bucket list? Traveling to Japan, Greece, and France. I enjoy learning about and experiencing new cultures.
Senior Project Manager of Digital Marketing
Madiha is an accomplished and growth-focused strategist with over 9 years of experience in the marketing and advertising industry. She has directly organized and led compelling marketing campaigns for several high-profile accounts. She has an extensive background in project/account management, print production, brand awareness, strategic marketing, integrated marketing, client success and retention management. She holds a Bachelor’s degree in Advertising and Graphic Design. For leisure, she enjoys spending quality time with family and friends, traveling, hiking, reading, cooking, and keeping up with the latest beauty and fashion trends!
Creative Account Director of Digital Marketing
Emily joined Faircom New York in the spring of 2015. She holds a B.S. in Zoology from Oswego State University and has completed graphic design programs at Hunter College and the School of Visual Arts. She works with all of the teams at Faircom, utilizing a variety of techniques to communicate visual information in an exciting and effective manner. Emily uses her unusual background in graphic design and the natural sciences to approach each project in a unique way.
What is the first thing you do every morning? Reluctantly roll out of bed and wander aimlessly around Prospect Park with my dog until I’m actually awake. Usually still wearing pajamas.
Senior Account Manager of Digital Marketing
Claire is a seasoned Senior Account Manager with over 9 years of experience in digital marketing and communication. She is passionate about social impact, philanthropy, education and sustainability. Claire thrives working on meaningful projects for purpose-oriented organizations with a diversity of clients, stakeholders and teammates, and ultimately achieving positive change.
She has worked for non-profit organizations and for-profit corporations in different sectors in France and North America. Over the years, Claire has led global, compelling 360 B2B/B2C campaigns, developing a solid expertise in campaign strategy and implementation, brand identity development, social media and websites, experiential events and project management.
Claire holds a Master’s degree in International Relations from Sciences Po and studied Public Policy at Concordia University in Montreal.
What are your favorite things to do in NYC? In my spare time, I enjoy exploring museums, catching great Broadway shows and operas at the Met, running in Central Park and performing with my choir group.
Account Manager of Digital Marketing
Vanessa Beard began her career in nonprofit consulting and digital marketing at one of the top text-to-give fundraising platforms. There, she learned to effectively engage donor audiences through the art of storytelling, masterful call to actions, and captivating fundraising experiences. With over 10 years of account management, strategic planning, and sponsor relations experience, Vanessa has acquired a wealth of knowledge within the tech, corporate, and startup industries.
Vanessa currently lives in Atlanta, by way of Los Angeles, with her husband and daughters. She holds a BA from the University of California, Davis and an MBA from the Graziadio School of Business at Pepperdine University.
On a personal level, Vanessa is an avid music lover, karaoke aficionado, foodie, and fashion enthusiast. She is also a former member of the National Urban League of Young Professionals for both the Los Angeles and Atlanta chapters.
Jacob Colie is an industry-leading senior strategist with over 20 years of experience helping innovative nonprofits transform digital marketing. An experienced web developer and UX designer, Jacob led the digital departments at Mercy Corps and the International Rescue Committee from 2004 to 2013, where his focus on results-oriented performance transformed the organizations. Jacob currently works with Breast Cancer Research Foundation, Human Rights Watch, National Audubon Society, and Wildlife Conservation Society.
His work won the 2019 DMFA award for integrated monthly giving and was the runner-up for email campaigning in 2018. He won the DMFA “Blue Drop” award for best marketplace site in 2012, an “Acquia Power Site ” for world causes in 2011 and was named a “Web Visionary” in 2008. He was shortlisted for the Webby Award three times in 2003, 2006 and 2008.
What is your favorite thing to do in NYC? A perfect day looks like: getting lost in Chinatown, riding the subway, and getting an IPA at a random dive bar–and cruising past 20,000 steps on my Apple Watch.
Director of Print Production
Ron comes to the Faircom New York team with over 25 years of Direct Mail and Print Production experience. In the past he has managed large accounts such as The Smile Train, Chase Bank, and Liberty Mutual Insurance, to name a few. He has worked for various large advertising agencies within the New York City area. His sharp eye for detail and knowledge of the direct mail/print production world make him a great asset to the team.
Ron is also an experienced handyman (on the weekends) and has his own business. He can fix or repair just about anything that comes his way. In his spare time, he is usually busy changing a faucet, fixing a cabinet, or hanging shelves at his home or for one of his clients.
What is on your bucket list? Someday…. I hope to take a vacation to Hawaii. It’s a place that I’ve always wanted to visit and experience its beauty.
Director of Print Production
Mark is an exceptional negotiator when it comes to Production and Cost Management. He is uniquely adept at keeping costs down, and getting the best quality, on time, every time. Mark earned his reputation at American Express, where he achieved over $3MM in cost savings in DM acquisition and helped launch the company’s first co-branded cards (Delta, Hilton, and Sheraton).
Besides American Express, Mark has spent significant time in his career at Draft Worldwide (now part of FCB) and Worth Linen Associates. At Draft, Mark oversaw part of the production group on the Verizon account. He was part of the team that launched DSL and later Fios. While at Worth Linen Associates, Mark oversaw all direct mail production for all nonprofit clients including The USO, Muscular Dystrophy Associates and Texas BioMedical Research Foundation.
Mark has a BS in Commerce from Rider University with a major in Marketing and a minor in Decision Science. Mark is involved with supporting children and Young Adults with disabilities. He has been a board member for a variety of children’s charities and has coached challenger basketball in his hometown of Fairfield, Ct.
When Mark finds some free time, he enjoys spending time with his wife and watching his son on stage creating unbelievable tunes.
Primary Data Analyst
Yao received her B.S. in Mathematics and Applied Mathematics from China Agricultural University in Beijing. She later moved from China to New York to earn her Masters in Statistics at Columbia University.
Yao consistently provides detailed insights into client data with models forecasting future earnings and new ways to examine ROI across numerous channels. By applying several advanced data tools such as SQL Server, Excel VBA and Tableau, Yao enhances the portfolio of standard reports with customized program testing, data visualization and trend predictions. These reports, tailored toward the specific needs of each client, give the agency a strategic approach to client planning and budgeting.
What is your favorite thing to do in NYC? Searching for different restaurants on Yelp and trying them one by one.
NJIT, Bachelor of Science in Mathematics
NYU, Master of Quantitative Analyst
I have been working as a data analyst at in China for almost four years.
I work on Tableau reporting, A/B testing, retention analysis, relational databases, and machine learning. I have worked on multiple core projects such as customer portal and a business intelligence system using SQL Server and Tableau. I love to solve challenging problems with my technical skill and create great products for customers.
I like to do exercise; hope one day I could have six-pack abs. Also traveling to “Havana, Cuba” is on mine bucket list.
Creative Account Director
TinYuet joined Faircom New York since 2015. Born in Hong Kong and raised in New York. She graduated from Hunter College with two BFA degrees in Fine and Studio Art, and Emerging Media. Passionate for visual design, she works across all FNY teams: Global Philanthropy, Digital, and Directing Marketing to create unique and innovative designs for our partners through multiple mediums. Her works include brand identities, editorial designs, prints, online visual communications, web, and infographics. She is committed to helping our partners to create meaningful connections between their brands and their audience.
She closely works with Human Rights Watch, SOS Sahel, United Surgeons for Children, Magdi Yacoub Global Foundation, Marie Stopes International, TechnoServe, and many more.
She loves to do illustrations, travel, karaoke, and attend artist conventions.
What is the first thing you do every morning? Scroll through Twitter posts from my favorite illustrators.
Creative Services Consultant
Linda has devoted 30+ years to direct response fundraising as a copywriter, creative director, agency co-owner and freelance writer and creative consultant.
She has worked with CARE, The Salvation Army, Catholic Relief Services, American Cancer Society, Food for the Poor, Habitat for Humanity, Christian Appalachian Project, Make-A-Wish Foundation, Easter Seals, ASPCA, and many others. Linda currently works with many of Faircom’s clients as a writer and creative consultant. Linda holds a BS in Business Administration with a major in Marketing from Drexel University.
What do you do for enjoyment?
I play make-believe with my toddler granddaughter who lives right next door. I also read, mostly magic realism.
Senior Vice President, Creative Services
People describe Tom as a happy guy. It’s probably because he’s doing what he loves. He’s obsessively detail-oriented and compulsively dedicated to good design. A generalist by nature, he has recently expanded his skill set with the addition of motion design. He’s also somewhat neurotic about typography. But in a good way.
Tom’s work has appeared in Graphic and Print Magazine and his web sites have been featured in Adobe Create Magazine. He studied graphic design at Penn State University and worked as a creative director in Pittsburgh and Washington, DC, before moving to Maine to start his own business. In his spare time, he enjoys working on his mixed-media collages, photography, kayaking, camping and experimental cooking.
Chief Barketing Officer
A veteran of the Faircom New York team for 8 years, Molly has had a strong paw in shaping Faircom’s current structure, and makes the final decision for all new hires. She has dedicated her life to improving the office atmosphere and lifting the spirits of her fellow staff members.
Molly’s hobbies include sleeping on chairs, sleeping under desks and barking during conference calls. As one of the senior members at Faircom, Molly offers a unique insider perspective on the world of fundraising and the life of an French office dog on her personal Instagram, @MollysMarketingTips.
What is the first thing you do every morning? Check out @mensweardog‘s most recent post on Instagram to see if I can ‘accidentally’ run into him on the street on my way to work.