The Faircom New York Team
Founder & President of Faircom New York
Corinne Servily
Founder and president of Faircom New York. She provides strategic guidance for every client—based on decades of experience in the fundraising industry. Her successes have led to her being recognized as the sixth best fundraising consultant in the US.
Beginning with the establishment of Doctors Without Borders’ US fundraising program, her expertise in supporting overseas organizations entering the US market has made her a highly sought after authority in the fundraising world.
Corinne has been the keynote speaker at many fundraising conferences, including the King Baudouin Foundation Conference in New York, the Swiss Fundraiser’s Conference in Geneva, and the Association of Fundraising Professionals in Paris.
Vice President, Client Strategic Growth
Barbra Schulman
Barbra is a marketing professional with over 20 years of experience in multi-channel campaign strategy and management. She has a successful track record of increasing revenues through introduction of new program opportunities and improved data interpretation. Barbra spent 10 years at the March of Dimes, where she helped double revenue for the direct response department. Her other work experience includes time at companies in both the nonprofit and for profit sector including Citibank and MasterCard. She currently works with Human Rights Watch, TechnoServe, the National Urban League, and The Lustgarten Foundation, among others.
What is your secret fundraising weapon? Not being afraid to make the ask.
Vice President, Global Philanthropy
Ségolène Xavier Miller
Ségolène is Vice President of Global Philanthropy at FNY. Joining Faircom in 2009, Ségolène previously worked in Switzerland for a multinational marketing group. Her decade of experience in an international setting puts her fully at ease translating messaging from foreign markets to the US for our clients. Ségolène is responsible for the oversight of day to day Major Giving and Institutional Fundraising operations and strategy. She works with SOS SAHEL, Institut des Hautes Etudes Scientifiques, and Liberation Route Europe, among others.
What is your #1 fundraising tip? Remember to thank your donors. A small thanks can go a long way!
Vice President, Integrated Marketing
Diana Lee
Diana has over 13 years of experience in direct response fundraising. She launched her career at New York cultural institutions like The New York Public Library and the Whitney Museum of American Art, where she managed the membership and Annual Fund programs. Prior to Faircom, Diana oversaw the fundraising campaign strategies for organizations ranging from environmental to advocacy to animal welfare. She graduated from Mount Holyoke College with a B.A. in European history and still loves traveling through the continent exploring all the castles, churches, and historical sites. She currently works with Learning Ally, National Hemophilia Foundation, and National Urban League, among others.
What is on your bucket list? I would love to one day visit Peru and Brazil, climbing up Machu Picchu and discovering the Amazon rainforest.
Vice President, Donor Engagement and Retention
Lindsay Marino Long
Lindsay Marino Long joined Faircom in 2014, having previously worked for the Nobel Prize- and Hilton Humanitarian Award-winning organization Humanity & Inclusion (formerly Handicap International). As Associate Vice President, she leads teams in development audits, strategic planning, and engagement strategies to strengthen pipelines for mid-level and major giving. Lindsay also develops and executes trainings for nonprofit boards and staff, and she is a trusted presenter on trends and learnings in the global philanthropic landscape. Outside of the office, Lindsay is a Trustee of Amber Charter Schools, the first Latino founded and led charter network in New York City, where she chairs the Development Committee. She holds undergraduate and graduate degrees in geography and economics from McGill University in Montréal.
Vice President, Digital Services
Shelly Hudson
Shelly brings over 25 years of marketing experience, with a focus on digital strategy and implementation. Throughout her career, she has collaborated with nonprofit organizations, adeptly acquiring, engaging, and retaining donors. With over 15 years of dedicated service within the nonprofit sector, Shelly has led digital services teams in agency settings, catering to organizations of varying sizes, from large chapter-based national organizations to smaller regional ones.
Alongside her extensive professional background, Shelly holds a bachelor’s degree in Graphic Design and Marketing.
Associate Vice President, Digital Strategy & Growth
Carla San Vicente Cunha
Carla brings over a decade of experience in digital marketing, specifically honing her expertise in the non-profit sector. She has successfully led teams of professionals to craft and execute innovative digital strategies.
Her approach is both analytically rigorous and socially insightful, allowing her to craft campaigns that resonate on multiple levels. Her narrative is one of innovation, strategic leadership, and measurable success, reflecting a career dedicated to advancing the digital presence of non-profit organizations.
She holds a Master’s degree in Business Administration and a Bachelor’s degree in Sociology.
Associate Vice President, Digital Integration
Madiha Ahmed
Madiha is an accomplished and growth-focused strategist with over nine years of experience in the marketing and advertising industry. She has directly organized and led compelling marketing campaigns for high-profile accounts. She has an extensive background in project/account management, print production, brand awareness, strategic marketing, integrated marketing, client success and retention management.
Madiha holds a Bachelor’s degree in Advertising and Graphic Design.
Senior Account Director
Heather Foye
Heather has over 25 years of marketing experience spanning both the commercial and non-profit sectors, with the past 14+ exclusively with non-profits. She has had the pleasure of working with several amazing organizations such as Brady United, American Diabetes Association, Malaria No More, and the Leukemia and Lymphoma Society. She has focused her interest on using data and analytics to inform investment and planning.
Senior Account Director
Sylvie Durand-Morris
Sylvie has over 15 years of direct marketing experience in the non-profit sector. As a Senior Account Director at Faircom, she brings an analytical perspective to the fundraising strategies she implements for her clients. Prior to joining the Faircom team, Sylvie worked at CDP, an agency specializing in public broadcasting, as well as at Blackbaud on their analytics team. Finding ways to raise more funds for organizations that make the world a better place is what motivates Sylvie every day. She lives in the Boston area and she enjoys skiing and traveling.
What are the favorite parts of your job? Speaking with my clients about the work they do and digging into Tableau reports.
Senior Account Director
Suzanne Darling
Suzanne has over 25 years of experience in direct and database marketing, helping clients gather and analyze data and turn that data into business insights and actionable marketing strategies. She has delivered CRM solutions to outstanding brands such as Coca Cola, Morgan Stanley, Schwab, and Proctor & Gamble. She has also worked with a wide range of non-profit clients, such as Feed The Children, The Salvation Army, and Dana Farber Cancer Institute, improving donor outreach and experience and building revenue. Suzanne has a BA from Boston College and an MBA from Babson College.
Senior Account Director
Beni Gibson
Beni brings with her a vast career in direct mail fundraising with 28 years spent assisting non-profits in achieving their mission and financial goals. She has a unique perspective earned from her experience working in both the for and non-profit arenas. Beni’s 10 years at Trinity Missions – a Catholic non-profit located in Silver Spring, MD – certainly provided valuable insight into the day-to-day challenges of her clients. And, her agency work offered her the opportunity to partner with high-profile veteran, religious, and environmental organizations such as VFW, DVNF, St. Joseph’s Indian School, and WWF to name a few. In managing these clients and organizations, she ensured program growth through strategic planning and excellent project management skills. Her strength lies in flawless execution, on time, and within budget. Fluent in Spanish, Beni was born and raised in Puerto Rico. She met her husband of 37 years while attending college in Baltimore. With her two grown children well on their way in the world, Beni looks forward to traveling to exotic lands.
Senior Account Director
Vicky Barrett
Vicky Barrett has over 33 years of experience in nonprofit senior management. She has been responsible for several fundraising programs that brought in over $30+ million in revenue and acquired over 90,000 members annually. Her experience includes major donor, mid-level, planned giving, monthly donor, renewal/retention, annual giving, and acquisition fundraising programs. Vicky also has over 24 years of experience managing PAC, Super PAC, and chapter/affiliate fundraising programs.
Account Director
Marie Finucane
Marie has spent her entire career in the non-profit sector.
She has spent over 20 years on the client side with March of Dimes in various roles, including Acquisition, Donor Retention, and Sustainers. In her most recent role, she transitioned to the agency side, supporting Ronald McDonald House Charities across the United States as an Account Manager for TrueSense Marketing. Marie is delighted to join Faircom and work with an array of incredible organizations and help them achieve their mission and grow their programs.
Account Director
Tracy Coutain
Since joining Faircom New York over eleven years ago, Tracy has worked in a variety of capacities ranging from answering phones and welcoming clients at the office to consulting and account services, strategy, editing, production of large donor mailings and serving as the day-to-day contact for many of Faircom New York’s clients. While at Faircom New York, Tracy has worked with a myriad of clients within various sectors of the nonprofit industry such as human services groups like National Urban League and Community Service Society of New York, educational entities like Inner-City Scholarship Fund and Learning Ally, and many more.
Tracy possesses a degree in Business Administration with a concentration in Marketing from Berkeley College in New York. In her spare time (and even while at her desk), you can hear the slight echo of Celine Dion and Phil Collins’s voices radiating from her speakers. Tracy is a huge TV and music buff!
What is your favorite page on the Internet? YouTube! YouTube is a place to connect people—a live, up-close and personal stream of information. There is so much that can be viewed and learned from this site.
Account Manager
Laura Sokol-Meade
Laura is a nonprofit professional with over 20 years experience working with organizations both at the local level and on a national scale. Prior to joining Faircom, she was the Community Outreach and Engagement Director at the Jewish Federation of Raleigh-Cary, where she successfully created new programs to increase both engagement and fundraising. A native New Yorker, she lived in Manhattan until 2005, where she completed a Masters of Science in Nonprofit Management at the Milano Graduate School of Management at the New School in NYC. Assisting the nonprofit sector has been a calling her whole career. When she is not working, she is raising and cheering on her two kids, volunteering on multiple boards in her community, traveling and singing in her Synagogue choir.
Account Manager of Global Philanthropy
Samantha Walsh
Samantha is Account Manager of Global Philanthropy at FNY, bringing over 4 years of experience to the team. As Account Manager, she is involved in the development of fundraising strategies and communication tools for nonprofit clients of varying breadth and scope. Combining these strategies and tools with her expertise in research and event execution, Samantha helps to craft successful fundraising campaigns targeted at major donors, institutions and corporations. Her experience working in both the non-profit and for-profit markets has provided her with the unique opportunity to understand the keys to a successful campaign. Samantha graduated with a dual degree from the University of Delaware with a B.A. in Mass Communications and a B.S. in Agriculture, Natural Resources & Wildlife Conservation. Her background in environmental conservation studies in East Africa brings a unique perspective to her work at Faircom New York.
What is on your bucket list? Scuba diving in the Great Barrier Reef! I recently became SCUBA certified, so I’m one step closer!
Digital Creative Account Director
Emily Waugh
Emily is a digital marketer and creative account director with over eight years of experience, specializing in collaborating with a diverse array of nonprofits. Using her skills in visual and written communication, along with a passion for conserving the natural world, she infuses her work with a commitment to creating positive impact. With a keen eye for innovation and dedication to making a difference, she crafts impactful campaigns that drive digital success for her clients.
Emily holds degrees in Animal Cognition and Conservation, and Graphic Design.
Senior Digital Services Director
Yana Katsuba
Yana is a skilled Digital Marketing Specialist with a solid foundation of 6 years in the marketing realm. She has honed her skills in developing comprehensive strategies, constructing impactful campaigns, optimizing for peak performance, and delivering insightful reporting across a variety of platforms. Her technical background provides her with a strong foundation that she skillfully applies to her innovative digital marketing strategies. Yana’s proficiency extends into the creative domain, where she excels in graphic design, creating captivating banners, and other visual assets that enhance brand presence and engage audiences.
Yana holds a Bachelor’s and a Master’s degree in Computer Science.
Senior Digital Services Director
Artem Olkhovskyi
Artem brings over a decade of marketing expertise to the table, with a notable focus on multiplatform campaign strategies during his 7-year tenure. His ability to synergize different platforms has been instrumental in crafting impactful marketing initiatives. Rooted in his education, Artem’s technical skills enable him to excel in data and audience analysis, ensuring campaigns are both targeted and effective.
His commitment includes the development and implementation of tracking systems, demonstrating a comprehensive approach to digital marketing.
Artem holds a Bachelor’s and a Specialist’s degree in Information Communication Network.
Digital Account Director
Miranda Bono
Digital Account Director
Claire Saget
Claire is a seasoned Senior Account Manager with over 10 years of experience in digital marketing. She is passionate about social impact, philanthropy, education and sustainability. Claire thrives working on meaningful projects for purpose-oriented organizations with a diversity of clients, stakeholders and teammates, and ultimately achieving positive change.
She has worked for non-profit organizations and for-profit corporations in different sectors in France and North America.
Claire holds a Master’s degree in International Relations from Sciences Po and studied Public Policy at Concordia University.
Digital Account Coordinator
Dylan Malavia
Dylan is the newest member of the group having interned with the organization for over a year. Dylan is a seasoned digital marketer with three years of experience in the non-profit sector. With a passion for creating positive social impact through digital marketing, Dylan thrives in strategizing, building, and optimizing campaigns for diverse clients. His expertise spans various advertising platforms, including Google Paid Search, Google Grants, Facebook, Bing/Microsoft, and a growing interest in programmatic advertising channels. Dylan holds a Bachelor’s in Entrepreneurship.
Director of Print Production
Ron Kreutzer
Ron comes to the Faircom New York team with over 25 years of Direct Mail and Print Production experience. In the past he has managed large accounts such as The Smile Train, Chase Bank, and Liberty Mutual Insurance, to name a few. He has worked for various large advertising agencies within the New York City area. His sharp eye for detail and knowledge of the direct mail/print production world make him a great asset to the team.
Ron is also an experienced handyman (on the weekends) and has his own business. He can fix or repair just about anything that comes his way. In his spare time, he is usually busy changing a faucet, fixing a cabinet, or hanging shelves at his home or for one of his clients.
What is on your bucket list? Someday…. I hope to take a vacation to Hawaii. It’s a place that I’ve always wanted to visit and experience its beauty.
Director of Print Production
Mark Newman
Mark is an exceptional negotiator when it comes to Production and Cost Management. He is uniquely adept at keeping costs down, and getting the best quality, on time, every time. Mark earned his reputation at American Express, where he achieved over $3MM in cost savings in DM acquisition and helped launch the company’s first co-branded cards (Delta, Hilton, and Sheraton).
Besides American Express, Mark has spent significant time in his career at Draft Worldwide (now part of FCB) and Worth Linen Associates. At Draft, Mark oversaw part of the production group on the Verizon account. He was part of the team that launched DSL and later Fios. While at Worth Linen Associates, Mark oversaw all direct mail production for all nonprofit clients including The USO, Muscular Dystrophy Associates and Texas BioMedical Research Foundation.
Mark has a BS in Commerce from Rider University with a major in Marketing and a minor in Decision Science. Mark is involved with supporting children and Young Adults with disabilities. He has been a board member for a variety of children’s charities and has coached challenger basketball in his hometown of Fairfield, Ct.
When Mark finds some free time, he enjoys spending time with his wife and watching his son on stage creating unbelievable tunes.
Creative Account Director
TinYuet Chau
TinYuet joined Faircom New York since 2015. Born in Hong Kong and raised in New York. She graduated from Hunter College with two BFA degrees in Fine and Studio Art, and Emerging Media. Passionate for visual design, she works across all FNY teams: Global Philanthropy, Digital, and Directing Marketing to create unique and innovative designs for our partners through multiple mediums. Her works include brand identities, editorial designs, prints, online visual communications, web, and infographics. She is committed to helping our partners to create meaningful connections between their brands and their audience.
She closely works with Human Rights Watch, SOS Sahel, United Surgeons for Children, Magdi Yacoub Global Foundation, Marie Stopes International, TechnoServe, and many more.
She loves to do illustrations, travel, karaoke, and attend artist conventions.
What is the first thing you do every morning? Scroll through Twitter posts from my favorite illustrators.
Creative Services Consultant
Linda Lapp
Linda has devoted 30+ years to direct response fundraising as a copywriter, creative director, agency co-owner and freelance writer and creative consultant.
She has worked with CARE, The Salvation Army, Catholic Relief Services, American Cancer Society, Food for the Poor, Habitat for Humanity, Christian Appalachian Project, Make-A-Wish Foundation, Easter Seals, ASPCA, and many others. Linda currently works with many of Faircom’s clients as a writer and creative consultant. Linda holds a BS in Business Administration with a major in Marketing from Drexel University.
What do you do for enjoyment?
I play make-believe with my toddler granddaughter who lives right next door. I also read, mostly magic realism.
Senior Vice President, Creative Services
Thomas Puckett
People describe Tom as a happy guy. It’s probably because he’s doing what he loves. He’s obsessively detail-oriented and compulsively dedicated to good design. A generalist by nature, he has recently expanded his skill set with the addition of motion design. He’s also somewhat neurotic about typography. But in a good way.
Tom’s work has appeared in Graphic and Print Magazine and his web sites have been featured in Adobe Create Magazine. He studied graphic design at Penn State University and worked as a creative director in Pittsburgh and Washington, DC, before moving to Maine to start his own business. In his spare time, he enjoys working on his mixed-media collages, photography, kayaking, camping and experimental cooking.