Learning Ally

Boosting Retention & Revenue with a Refreshed Acknowledgment Strategy

| Channels & Tactics: Cultivation & Stewardship

Challenge

Learning Ally, a nonprofit dedicated to serving individuals who are blind, visually impaired, or have learning differences such as dyslexia, faced a growing challenge in donor stewardship. In the wake of the Covid-19 pandemic, limited staffing made it difficult to maintain timely, personalized acknowledgments. Outdated materials and a lack of donor segmentation further weakened engagement, putting donor retention and gift frequency at risk.

Solution

Faircom partnered with Learning Ally to overhaul their donor acknowledgment process, transitioning from in-house processing to a trusted external vendor. We designed and implemented updated acknowledgment materials and developed segmented communications that thanked donors in ways that reflected their giving history and relationship to the cause. This refreshed acknowledgment strategy delivered a stronger donor value proposition and significantly deepened donor connections—proving that timely, thoughtful thanks inspire generosity while boosting revenue.