advice

Faircom New York Presents at l’AMADE Conference in Monaco

Written by Sally Frank, Vice President of Business Development   The World Association of Children’s Friends (L’AMADE) is a Monaco based NGO founded over 50 years ago and headed by Princess Caroline. They focus on helping over 40,000 vulnerable children around the world each year through direct interventions and partnerships

5 Secrets to Email Marketing

By Emily Rudder, Jr. Digital Strategist Perfecting email marketing is the key to running effective fundraising campaigns. Email is cheap, so why not make the most of it! Using these 5 simple tips, you can make your message stand out, and cultivate your donors long-term.   1. Use segmentation to

Fundraising Day New York 2017 Recap

Faircom New York lives and breathes fundraising so it’s no surprise that we love attending Fundraising Day New York each year. The annual conference gathers fundraisers, nonprofit leaders, board members, and other interested parties to share ideas and tips about fundraising strategy for nonprofits. This year, we spoke with some

8 Steps to Building a Social Media Strategy for Beginners

Written by Becky Fitzpatrick, Digital Marketing Associate “I was put in charge of making our organization’s social media strategy. Where do I start?” This is a question often asked by those nonprofit individuals who have the exciting task of building their organization’s social media strategy. At first glance, it’s an

End of Year Fundraising: E-blasts

By Becky Fitzpatrick, Digital Marketing Associate There’s a lot more to email fundraising than meets the eye. It’s no longer black and white letters with all text sent out blindly to a list of subscribers. Emails should include a theme, a strong message, and a persuasion technique, and be geared

End of Year Fundraising: the planning stage

By Becky Fitzpatrick, Digital Marketing Associate Before we jump into specifics of end-of-year fundraising, it’s crucial to understand the basics of creating a compelling campaign. Here are 5 important campaign parts to plan before getting into the nitty-gritty of email and social media. Set a goal. Figure out what you

End of Year Fundraising

By Becky Fitzpatrick, Digital Marketing Associate For most people, December is a month of holiday shopping and scurried tax filing. But if you work for a non-profit, odds are you are busy rolling out your final stages of an end-of-year fundraiser, attending charity events, and monitoring your online presence like

Direct Mail Direct-ion: P.S. Include One

Here’s the last installment in our Direct Mail Direct-ion series! Believe it or not, even something as simple as including a P.S. can drastically increase the response rate from a direct mailing. For starters, a P.S. is another way to solidify that personal connection with a donor that can only come from

Direct Mail Direct-ion: Clear Communication

We know how much you loved our last “Direct Mail Direct-ion” tip all about the difference a colored envelope can make, so here’s our next post in the series! Don’t not make the language simple to understand. We mean, definitely probably don’t make it difficult. We mean— well, I think you get