Brand recognition is important for many reasons — but chief among those is fundraising. If your appeal arrives at a potential donor’s door, they are more likely to open, read and make a contribution if your brand is already familiar to them as an initial marker of legitimacy.
Just as there are do’s and don’ts in real life social settings, there are do’s and don’ts in online social media settings that companies should adhere to. We all know that having a social media presence is incredibly important for a company. It helps the company engage a target audience
Written by Will McMeans, Jr. Social Media Strategist There’s a lot of pressure to have good digital content—whether on a blog, in an email, or on social media. Many organizations, for-profit and non-profit alike, dive head first into trying to create something for each of these channels. But before you go
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