Are Virtual Galas the New Normal?
Virtual galas – events so incredibly effective in raising funds and so dramatically less labor-intensive, costly, and time-consuming to produce, this new channel might just outlast the pandemic.
digital
Addressing Multilingual Audiences in Digital Communications
English might seem like the primary language on the web, but for many nonprofits, multilingual digital communications are important to build trust and engage with online communities of donors and prospective donors. Here are the best practices to help lay the groundwork to implement a multilingual digital communications strategy.
Rapid Response: Alabama Law Requires Immediate Action
By Sally Frank, Senior VP of Strategy and Innovation As soon as Alabama passed legislation criminalizing abortion and imposing harsher sentences for those performing abortion than for rapists, we knew our client, Human Rights Watch, needed to reach out to donors— and quickly. We picked up the phone, convened a
Faircom New York Announces the First Vieilles Charrues Festival in Central Park!
Faircom New York is proud to announce our partnership with the Vieilles Charrues music festival as it launches its first festival in the United States. Join us on October 1st as Vieilles Charrues opens its 25th season in Central Park, and follow along as the artists prepare for one of
The Ins and Opt-Outs of Email Acquisition
By Ségolène Rabel, Jr. Digital Marketing Strategist In 2015, nonprofits saw how important a healthy list is. According to 2016 studies, list churn ended at over 11% in 2015 from unsubscribes and bounces. While list churn is unavoidable, there are opportunities to grow your list with new warm prospects. Acquire emails through
2016 Fundraising Reports: Topline Findings
By Ségolène Rabel, Jr. Digital Marketing Strategist We’re only halfway through 2016 and already looking forward to the reports from this year’s fundraising campaigns, A/B tests and award-winning designs. But while we wait to see the top nonprofit marketing campaigns of the past 6 months, we’re combining all of the reports from
Your Monthly Sustainer Program: Part 2
By Tracy Coutain, Account Director, and Becky Fitzpatrick, Digital Marketing Manager Best Practices Earlier this month, we shared some insights on why your monthly donor program could become the most fruitful unit of your online fundraising program. If you missed our blog post you can read it here, or continue below to
Raise Funds and Awareness on Facebook
By Madeline Frank, Large Donor/Events Intern In case you haven’t read tech news in the past few weeks, Facebook recently launched the newest addition to their ever-growing platform: Fundraisers! This new tool, specifically geared toward nonprofits and philanthropists, was quickly dubbed the newest trend in DIY fundraising. Vice President of
Your Monthly Sustainer Program: Part 1
By Tracy Coutain, Account Director, and Becky Fitzpatrick, Digital Marketing Manager Why Monthly Donors? 2016 is the year of monthly sustainers. Multiple reports from industry leaders in the fundraising sector have shown a clear trend toward monthly giving, with some nonprofits seeing 17% of their total online revenue coming from
The Digital Landscape: What Tools Can Help Your Nonprofit
By Matt Reese, Digital Strategist The digital landscape is murky – each day we hear in equal parts about tomorrow’s hot new social platform and how yesterday’s has already failed; we hear about ad technology and ad blocking technology; and each day more and more Unicorns are springing up. If even
7 Insights on How to Thank Your Donors
By Nikki Morin, Account Director Sending a “thank you” after you receive a donation, can actually encourage the donor to give a second gift. Surprised? We encourage nonprofits to spend as much time on the “thank you” email or card as they did on the appeal – after all, it could
Digital or Direct Mail? The Constant Battle for Fundraising Professionals
By Ségolène Rabel, Jr. Digital Marketing Strategist Finding the balance between online and offline fundraising can be tricky. Do you invest completely in direct mail, which has proven revenue results but a limited audience and expensive costs? Spend your budget on the less-expensive online channels that have promise, but haven’t shown consistent
5 Tips for Successful Fundraising Emails
By Ségolène Rabel, Jr. Digital Marketing Strategist Email marketing is one of the most important fundraising tools to generate online donations. But with most email users receiving over 30 emails each day, how do you stand out from the crowd and engage with these potential donors? Good news, we’ve got some answers.