direct mail

Five Takeaways on Mid-Level Donors

Written by Agathe Sarran Faircom New York and Faircom Paris have been ramping up their mid-level strategic positioning and campaign execution as a result of two major factors in the industry:  An increasing trend of donors focusing their giving—i.e. giving greater amounts to fewer charities in an effort to make

Faircom New York Awarded Direct Mail Prize

By Emily Rudder, Jr. Digital Strategist We are thrilled to announce that Faircom New York has been named runner up for best acquisition direct mail appeal of 2017 for our International Planned Parenthood Federation/Western Hemisphere Region (IPPF/WHR) package by the Direct Marketing Fundraiser’s Association! The Direct Marketing Fundraiser’s Association (DMFA) is

Welcome to our new client!

With the major rush in Autumn around gala season and end of year fundraising, summertime is when most nonprofits reach out to partners and agencies to begin planning their fundraising year ahead. This summer, we’ve been in touch with many nonprofits in New York City and around the globe, and we’re happy

The Art of the Reboot

Written by Michelle Le, Senior Account Director It’s exciting news! Our favorite shows like Full House and Coach are coming back to television, and we simply can’t wait to drop the lines “Cut. It. Out” and “Have Mercy” in front of younger generations (without getting confused looks).   Rebooting popular

Integrating DM + Online

Written by Sally Frank, Vice President Here’s a quick and easy tip for an organization working to integrate direct mail and online. After sending a direct mail appeal, it is standard practice to follow up with a corresponding email. Having both print and digital communication channels allows donors to choose their

Direct Mail Design

Written by Michelle Le, Senior Account Director After the Mercedes-Benz Fashion Week in February, we wrote a post describing the essentials to designing a direct mail envelope (to read the post, click here). The envelope may be the first thing your donors see, but don’t waste all your time on

Direct Mail Tips from Mercedes-Benz Fashion Week

Written by Michelle Le, Senior Account Director Spring fashion week has come and gone (unlike the snow storms in New York City!) but the trends and designs have left a lasting impact as we move into the new season. While not quite as sexy and hip as the runways of

“On-Line is replacing Direct Mail” is an urban legend

URBAN LEGEND TOUTED BY EVERY BOARD IN AMERICA:  On-Line is replacing Direct Mail Written by Sally Frank, Vice President This is a true story. The result of tabulating year-end revenue streams and strategizing for 2015 for Client X (name has not been disclosed for privacy purposes)   Client X has a

A few tweaks to jumpstart your fundraising letter

By Michelle Le, Senior Account Director It’s a new year and with many non-profit organizations sending out renewal letters this time of year, we want to offer some easy tips (that are often forgotten) to help boost your fundraising results. 1. Ask and you shall receive It seems obvious that

Direct Mail Direct-ion: P.S. Include One

Here’s the last installment in our Direct Mail Direct-ion series! Believe it or not, even something as simple as including a P.S. can drastically increase the response rate from a direct mailing. For starters, a P.S. is another way to solidify that personal connection with a donor that can only come from

Direct Mail Direct-ion: Clear Communication

We know how much you loved our last “Direct Mail Direct-ion” tip all about the difference a colored envelope can make, so here’s our next post in the series! Don’t not make the language simple to understand. We mean, definitely probably don’t make it difficult. We mean— well, I think you get