If you’ve been following our blog or reading our case studies or attending our workshops, you’ve heard us preaching: segment out your mid-level donors and upgrade them! Why? Renewal rates are declining—but upgrades are increasing! A direct mail donor is a direct mail donor. If they have the capacity to
Written by Agathe Sarran Faircom New York and Faircom Paris have been ramping up their mid-level strategic positioning and campaign execution as a result of two major factors in the industry: An increasing trend of donors focusing their giving—i.e. giving greater amounts to fewer charities in an effort to make
Written By Will McMeans, Jr. Social Media Strategist We’re still a long way away from elections next year, but candidates are already out in full force. Regardless of your opinions of the contenders—or about politics in general—you have to give them this: they are really good at fundraising. During the
Written by Michelle Le, Senior Account Director After the Mercedes-Benz Fashion Week in February, we wrote a post describing the essentials to designing a direct mail envelope (to read the post, click here). The envelope may be the first thing your donors see, but don’t waste all your time on
By Becky Fitzpatrick, Digital Marketing Associate It is crucial in today’s mobile world that your website is fully responsive with an optimized donation page and vibrant home page, but during year-end fundraising these features are absolutely essential. If you find your website isn’t as user-friendly as you’d like, this is
Mark your calendars and get ready to do some good: this Friday, July 18th, is Mandela Day! Celebrated on Nelson Mandela’s birthday, Mandela Day is a call to action for individuals across the globe, asking them to try and make the world a better place, all in the spirit of
Purchasing a specially colored or designed product with the guarantee that the proceeds will benefit a charity isn’t a new concept. Maybe this morning you spritzed on some of your limited edition Breast Cancer Awareness Signature Eau de Toilette from Coach, and listened to a song written exclusively to benefit
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