Have you started planning for year-end fundraising season? Most nonprofits tend to send only appeals during the Fall season, but that kind of transactional communication can turn donors off. Striking the balance between appeals and cultivations could help you maximize results. A simple thank you goes a long way!
We’re honored to announce that Faircom New York took home two awards, a Gold and a Bronze, at this year’s 40th Anniversary Marketing Award for Excellence in Innovation (MAXI) Awards! Faircom New York was awarded a Gold MAXI for our work with the Magdi Yacoub Global Heart Foundation (MYGHF), announcing
By Emily Rudder, Jr. Digital Strategist Perfecting email marketing is the key to running effective fundraising campaigns. Email is cheap, so why not make the most of it! Using these 5 simple tips, you can make your message stand out, and cultivate your donors long-term. 1. Use segmentation to bring
By Becky Fitzpatrick, Digital Marketing Associate One of the top goals of marketing and fundraising campaigns, other than to sell a product or raise funds, is to gain contact information – specifically, email addresses. Email is quickly becoming the most popular form of contact as younger generations change addresses often
By Becky Fitzpatrick, Digital Marketing Associate There’s a lot more to email fundraising than meets the eye. It’s no longer black and white letters with all text sent out blindly to a list of subscribers. Emails should include a theme, a strong message, and a persuasion technique, and be geared
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