By Tracy Coutain, Account Director, and Becky Fitzpatrick, Digital Marketing Manager Why Monthly Donors? 2016 is the year of monthly sustainers. Multiple reports from industry leaders in the fundraising sector have shown a clear trend toward monthly giving, with some nonprofits seeing 17% of their total online revenue coming from
By Ségolène Rabel, Jr. Digital Marketing Strategist Finding the balance between online and offline fundraising can be tricky. Do you invest completely in direct mail, which has proven revenue results but a limited audience and expensive costs? Spend your budget on the less-expensive online channels that have promise, but haven’t shown consistent
By Ségolène Rabel, Jr. Digital Marketing Strategist Email marketing is one of the most important fundraising tools to generate online donations. But with most email users receiving over 30 emails each day, how do you stand out from the crowd and engage with these potential donors? Good news, we’ve got some answers.