It’s never too late to include Facebook in your fundraising strategy for high-traffic times like year-end! You can take the time now to work on optimizing this channel for your digital fundraising efforts before Giving Tuesday takes place in the Fall. Using Facebook to raise funds seems intimidating at first, but once you know the best practices, it becomes more intuitive and crucial to your digital program.
By Ségolène Rabel, Jr. Digital Marketing Strategist In 2015, nonprofits saw how important a healthy list is. According to 2016 studies, list churn ended at over 11% in 2015 from unsubscribes and bounces. While list churn is unavoidable, there are opportunities to grow your list with new warm prospects. Acquire emails through
By Ségolène Rabel, Jr. Digital Marketing Strategist We’re only halfway through 2016 and already looking forward to the reports from this year’s fundraising campaigns, A/B tests and award-winning designs. But while we wait to see the top nonprofit marketing campaigns of the past 6 months, we’re combining all of the reports from
By Tracy Coutain, Account Director, and Becky Fitzpatrick, Digital Marketing Manager Best Practices Earlier this month, we shared some insights on why your monthly donor program could become the most fruitful unit of your online fundraising program. If you missed our blog post you can read it here, or continue below to
By Madeline Frank, Large Donor/Events Intern In case you haven’t read tech news in the past few weeks, Facebook recently launched the newest addition to their ever-growing platform: Fundraisers! This new tool, specifically geared toward nonprofits and philanthropists, was quickly dubbed the newest trend in DIY fundraising. Vice President of
Written by Becky Fitzpatrick, Marketing Associate A cover photo is like a cover letter: compelling, creative, and to the point. Social media profiles can make or break an organization. When supporters and fans visit your Facebook page, they want to see a clear logo, catchy posts, and graphic visuals that