Building a Mid-Level Giving Program

Make the Most of the Missing Middle: Building a Mid-Level Giving Program

Industry-wide, nonprofit organizations are investing in mid-level programs to generate more revenue. Implementing targeted programs to build major donor revenues is, of course, important to diversifying valuable fundraising income at the top of your donor pyramid. But organizations have historically forgotten the middle-tier that is both a critical to bridge

Creative Campaigning: Game of Funds

It’s 4:42 in the afternoon on a Sunday and you’re relaxing at home. Take a look at what tabs you’ve got open: we bet you’ve got your email going, and maybe some headlines from today’s breaking news. You might even be checking out a handy direct mail tip, too. But