Building a Successful Matching Gift Campaign from Start to Finish

Building a Successful Matching Gift Campaign from Start to Finish

If you find yourself with a matching gift opportunity, you can make it a multi-level success by ensuring that both those donors that fund the match and those that respond to it truly feel engaged and understand the power of their giving and how it multiplies toward funding the mission of the organization.

Fundraising in an Emergency: How to Quickly Get Communications Out

Getting a thoughtful, impactful fundraising appeal in the hands of your donors in the wake of an emergency is critical to raising funds and aiding your response. And it’s possible to do so in a quick, cost-efficient way. Keep these tips in mind as you craft your emergency response plan.

Integrating DM + Online

Written by Sally Frank, Vice President Here’s a quick and easy tip for an organization working to integrate direct mail and online. After sending a direct mail appeal, it is standard practice to follow up with a corresponding email. Having both print and digital communication channels allows donors to choose their