Have you started planning for year-end fundraising season? Most nonprofits tend to send only appeals during the Fall season, but that kind of transactional communication can turn donors off. Striking the balance between appeals and cultivations could help you maximize results. A simple thank you goes a long way!
New donor acquisition is the most expensive area of any fundraising program, and zeroing in on the most effective control package requires constant testing and re-testing. There’s no need to break the bank to improve acquisition results – small tweaks and tests can make all the difference.
If you find yourself with a matching gift opportunity, you can make it a multi-level success by ensuring that both those donors that fund the match and those that respond to it truly feel engaged and understand the power of their giving and how it multiplies toward funding the mission of the organization.
Are you looking for a way to sustainably boost your fundraising results? Look no further and grow your monthly giving program! It will both create a reliable, long-term stream of revenue for your nonprofit and increase your donors’ potential.
Giving Tuesday, the groundbreaking global generosity movement, announced a global day of giving set to take place on May 5, 2020 as an emergency response to COVID-19. Give your donors and prospects the opportunity to give to YOU on this day!
Faircom New York’s newest client, FOUR PAWS International, fights for a world where humans treat animals with respect, empathy and understanding. Their programs include rescuing animals living in illegal or abusive captivity and providing them with a safe place to live; fighting illegal puppy and kitten trafficking; protesting the fur industry
By Emily Rudder, Jr. Digital Strategist Perfecting email marketing is the key to running effective fundraising campaigns. Email is cheap, so why not make the most of it! Using these 5 simple tips, you can make your message stand out, and cultivate your donors long-term. 1. Use segmentation to bring
We are pleased to announce two new Vice President positions on the Faircom New York team: Barbra Schulman, Vice President of Integrated Marketing, and Ségolène Xavier, Vice President of Global Philanthropy. In her new role as Vice President of Global Philanthropy, Ms. Xavier will be responsible for overseeing the daily
By Emily Rudder, Jr. Digital Strategist We are thrilled to announce that Faircom New York has been named runner up for best acquisition direct mail appeal of 2017 for our International Planned Parenthood Federation/Western Hemisphere Region (IPPF/WHR) package by the Direct Marketing Fundraiser’s Association! The Direct Marketing Fundraiser’s Association (DMFA) is
We are proud to announce that Faircom New York has been awarded Best Non-Profit Fundraising Agency – New York by Wealth & Finance International as part of their 2016 Business Awards, for the second year in a row! The Wealth & Finance Business Awards recognize businesses across industries that demonstrate excellence
Faircom New York is proud to announce our partnership with the Vieilles Charrues music festival as it launches its first festival in the United States. Join us on October 1st as Vieilles Charrues opens its 25th season in Central Park, and follow along as the artists prepare for one of
By Ségolène Rabel, Jr. Digital Marketing Strategist In 2015, nonprofits saw how important a healthy list is. According to 2016 studies, list churn ended at over 11% in 2015 from unsubscribes and bounces. While list churn is unavoidable, there are opportunities to grow your list with new warm prospects. Acquire emails through
By Ségolène Rabel, Jr. Digital Marketing Strategist We’re only halfway through 2016 and already looking forward to the reports from this year’s fundraising campaigns, A/B tests and award-winning designs. But while we wait to see the top nonprofit marketing campaigns of the past 6 months, we’re combining all of the reports from
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