By Emily Rudder, Jr. Digital Strategist Perfecting email marketing is the key to running effective fundraising campaigns. Email is cheap, so why not make the most of it! Using these 5 simple tips, you can make your message stand out, and cultivate your donors long-term. 1. Use segmentation to
We are pleased to announce two new Vice President positions on the Faircom New York team: Barbra Schulman, Vice President of Integrated Marketing, and Ségolène Xavier, Vice President of Global Philanthropy. In her new role as Vice President of Global Philanthropy, Ms. Xavier will be responsible for overseeing the daily
By Emily Rudder, Jr. Digital Strategist We are thrilled to announce that Faircom New York has been named runner up for best acquisition direct mail appeal of 2017 for our International Planned Parenthood Federation/Western Hemisphere Region (IPPF/WHR) package by the Direct Marketing Fundraiser’s Association! The Direct Marketing Fundraiser’s Association (DMFA) is
We are proud to announce that Faircom New York has been awarded Best Non-Profit Fundraising Agency – New York by Wealth & Finance International as part of their 2016 Business Awards, for the second year in a row! The Wealth & Finance Business Awards recognize businesses across industries that demonstrate excellence
Faircom New York is proud to announce our partnership with the Vieilles Charrues music festival as it launches its first festival in the United States. Join us on October 1st as Vieilles Charrues opens its 25th season in Central Park, and follow along as the artists prepare for one of
By Ségolène Rabel, Jr. Digital Marketing Strategist In 2015, nonprofits saw how important a healthy list is. According to 2016 studies, list churn ended at over 11% in 2015 from unsubscribes and bounces. While list churn is unavoidable, there are opportunities to grow your list with new warm prospects. Acquire
By Ségolène Rabel, Jr. Digital Marketing Strategist We’re only halfway through 2016 and already looking forward to the reports from this year’s fundraising campaigns, A/B tests and award-winning designs. But while we wait to see the top nonprofit marketing campaigns of the past 6 months, we’re combining all of the reports from
By Tracy Coutain, Account Director, and Becky Fitzpatrick, Digital Marketing Manager Best Practices Earlier this month, we shared some insights on why your monthly donor program could become the most fruitful unit of your online fundraising program. If you missed our blog post you can read it here, or continue below
By Madeline Frank, Large Donor/Events Intern In case you haven’t read tech news in the past few weeks, Facebook recently launched the newest addition to their ever-growing platform: Fundraisers! This new tool, specifically geared toward nonprofits and philanthropists, was quickly dubbed the newest trend in DIY fundraising. Vice President of
By Tracy Coutain, Account Director, and Becky Fitzpatrick, Digital Marketing Manager Why Monthly Donors? 2016 is the year of monthly sustainers. Multiple reports from industry leaders in the fundraising sector have shown a clear trend toward monthly giving, with some nonprofits seeing 17% of their total online revenue coming
By Matt Reese, Digital Strategist The digital landscape is murky – each day we hear in equal parts about tomorrow’s hot new social platform and how yesterday’s has already failed; we hear about ad technology and ad blocking technology; and each day more and more Unicorns are springing up. If even
By Nikki Morin, Account Director Sending a “thank you” after you receive a donation, can actually encourage the donor to give a second gift. Surprised? We encourage nonprofits to spend as much time on the “thank you” email or card as they did on the appeal – after all, it could
By Ségolène Rabel, Jr. Digital Marketing Strategist Finding the balance between online and offline fundraising can be tricky. Do you invest completely in direct mail, which has proven revenue results but a limited audience and expensive costs? Spend your budget on the less-expensive online channels that have promise, but haven’t shown consistent
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Faircom stands in solidarity with our client Friends of Notre-Dame de Paris. Our staff is contributing to help rebuild the cathedral after the devastating fire. If you or your friends and family would like to donate to restore this internationally beloved monument, please click the donate button below.