online

Welcome to our new client!

With the major rush in Autumn around gala season and end of year fundraising, summertime is when most nonprofits reach out to partners and agencies to begin planning their fundraising year ahead. This summer, we’ve been in touch with many nonprofits in New York City and around the globe, and we’re happy

The Art of the Reboot

Written by Michelle Le, Senior Account Director It’s exciting news! Our favorite shows like Full House and Coach are coming back to television, and we simply can’t wait to drop the lines “Cut. It. Out” and “Have Mercy” in front of younger generations (without getting confused looks).   Rebooting popular

Integrating DM + Online

Written by Sally Frank, Vice President Here’s a quick and easy tip for an organization working to integrate direct mail and online. After sending a direct mail appeal, it is standard practice to follow up with a corresponding email. Having both print and digital communication channels allows donors to choose their

The Power of Social Proof

Written by Becky Fitzpatrick, Digital Marketing Associate Fun Fact: Teddy Roosevelt popularized the widespread expression “jump on the bandwagon” in the late 1800s. The common expression was often used to depict a crowd following a politician’s bandwagon through a parade. The concept referred to the act of people following others simply

“On-Line is replacing Direct Mail” is an urban legend

URBAN LEGEND TOUTED BY EVERY BOARD IN AMERICA:  On-Line is replacing Direct Mail Written by Sally Frank, Vice President This is a true story. The result of tabulating year-end revenue streams and strategizing for 2015 for Client X (name has not been disclosed for privacy purposes)   Client X has a