plan your giving

End of Year Fundraising: E-blasts

By Becky Fitzpatrick, Digital Marketing Associate There’s a lot more to email fundraising than meets the eye. It’s no longer black and white letters with all text sent out blindly to a list of subscribers. Emails should include a theme, a strong message, and a persuasion technique, and be geared

Plan Your Giving: Anyone Can Do It

Planned giving: simultaneously the simplest and most mystifying aspect of charitable giving, this one can be a tricky subject to approach. I mean, there’s got to be a tactful way to say, “Thanks for being such a valued donor…don’t forget about us after you’re dead!” And to even leave a