URBAN LEGEND TOUTED BY EVERY BOARD IN AMERICA: Online is replacing Direct Mail Written by Sally Frank, Vice President This is a true story. The result of tabulating year-end revenue streams and strategizing for 2015 for Client X (name has not been disclosed for privacy purposes) Client X has a very
By Becky Fitzpatrick, Digital Marketing Associate There’s a lot more to email fundraising than meets the eye. It’s no longer black and white letters with all text sent out blindly to a list of subscribers. Emails should include a theme, a strong message, and a persuasion technique, and be geared
Planned giving: simultaneously the simplest and most mystifying aspect of charitable giving, this one can be a tricky subject to approach. I mean, there’s got to be a tactful way to say, “Thanks for being such a valued donor…don’t forget about us after you’re dead!” And to even leave a
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