As a fundraiser, you probably know that now is the time that you should be talking to your donors about planned giving and how they can name your organization in their will. But maybe you and your colleagues don’t know exactly how to do that. It’s actually easier (and more enjoyable) than
URBAN LEGEND TOUTED BY EVERY BOARD IN AMERICA: Online is replacing Direct Mail Written by Sally Frank, Vice President This is a true story. The result of tabulating year-end revenue streams and strategizing for 2015 for Client X (name has not been disclosed for privacy purposes) Client X has a very
By Becky Fitzpatrick, Digital Marketing Associate There’s a lot more to email fundraising than meets the eye. It’s no longer black and white letters with all text sent out blindly to a list of subscribers. Emails should include a theme, a strong message, and a persuasion technique, and be geared
Planned giving: simultaneously the simplest and most mystifying aspect of charitable giving, this one can be a tricky subject to approach. I mean, there’s got to be a tactful way to say, “Thanks for being such a valued donor…don’t forget about us after you’re dead!” And to even leave a
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