Written by Gabrielle Montgomery, Jr. Digital Marketing Associate In an age where social media usage is majorly on the rise, it is not news that social media platforms are expanding their offerings to have an impact on important areas like fundraising. Facebook fundraisers for nonprofit organizations have been increasingly popular
By Miriam Braun, Digital Marketing Manager In the 15 years since Facebook’s inception, the platform has gone through many evolutionary periods: from a collegiate message board, to a place to connect with friends, to a communications tool between brands and consumers, to the global advertising, digital behemoth it is today.
By Violetta Znorkowski, Jr. Digital Marketer 1. Prioritize It’s no secret that holiday sales are filled with tons of visual stimuli to catch your attention. With colorful signs that read “85% off” and neon arrows pointing at discounts, it’s easy to get side tracked. We’ve all walked into a store with
Written by Becky Fitzpatrick, Digital Marketing Associate “I was put in charge of making our organization’s social media strategy. Where do I start?” This is a question often asked by those nonprofit individuals who have the exciting task of building their organization’s social media strategy. At first glance, it’s an
By Will McMeans, Jr. Social Media Strategist Remember when you used to say, press the pound key? Or, insert the number sign? Today, many people refer to the symbol as a ‘hashtag’. It’s certainly not an uncommon term for the symbol that was made widely popular on social media channels
Just as there are do’s and don’ts in real life social settings, there are do’s and don’ts in online social media settings that companies should adhere to. We all know that having a social media presence is incredibly important for a company. It helps the company engage a target audience
Written by Will McMeans, Jr. Social Media Strategist and Becky Fitzpatrick, Digital Marketing Associate Nonprofits are always looking for new ways to connect with potential donors and raise awareness of their organization. If used correctly, hashtags can be a powerful tool for nonprofits to engage their audiences on Twitter and
Written by Michelle Le, Senior Account Director I recently spent an evening with some friends who are active on various dating sites; a good portion of the night included searching for potential matches. The endeavor was hilarious, entertaining and mind-boggling all at the same time. There were so many people
With the major rush in Autumn around gala season and end of year fundraising, summertime is when most nonprofits reach out to partners and agencies to begin planning their fundraising year ahead. This summer, we’ve been in touch with many nonprofits in New York City and around the globe, and we’re happy
Written by Will McMeans, Jr. Social Media Strategist There’s a lot of pressure to have good digital content—whether on a blog, in an email, or on social media. Many organizations, for-profit and non-profit alike, dive head first into trying to create something for each of these channels. But before you go
Written by Becky Fitzpatrick, Digital Marketing Associate When disasters strike, people around the globe want to step up and help. While dropping cash on a plane ticket and flying to the region shows great compassion, many countries only allow certain professional relief aid groups to enter after major disasters. Basically –
Written by Michelle Le, Senior Account Director It’s exciting news! Our favorite shows like Full House and Coach are coming back to television, and we simply can’t wait to drop the lines “Cut. It. Out” and “Have Mercy” in front of younger generations (without getting confused looks). Rebooting popular
Written by Becky Fitzpatrick, Marketing Associate A cover photo is like a cover letter: compelling, creative, and to the point. Social media profiles can make or break an organization. When supporters and fans visit your Facebook page, they want to see a clear logo, catchy posts, and graphic visuals that
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