strategy

Unpacking the Value of Incorporating Multi-Channel Messaging

Corinne Servily, President of Faircom New York, and Barbra Schulman, Vice President of Integrated Marketing, will be attending the National Catholic Development Conference this Fall. Join us for a discussion on the value of integrated fundraising Written by Corinne Servily, President of Faircom New York The most successful and robust fundraising programs

Corinne Servily to Speak at NCDC Conference

Faircom New York is proud to announce that our President and CEO, Corinne Servily, will be presenting at the 50th Annual National Catholic Development Conference & Exposition (NCDC) on September 17. The NCDC brings together religious organizations and fundraising professionals from around the world to “network, learn, share, play, and

Five Takeaways on Mid-Level Donors

Written by Agathe Sarran Faircom New York and Faircom Paris have been ramping up their mid-level strategic positioning and campaign execution as a result of two major factors in the industry:  An increasing trend of donors focusing their giving—i.e. giving greater amounts to fewer charities in an effort to make

Faircom New York Named BEST NON-PROFIT FUNDRAISING AGENCY !

We are proud to announce that Faircom New York has been awarded Best Non-Profit Fundraising Agency – New York by Wealth & Finance International as part of their 2016 Business Awards, for the second year in a row! The Wealth & Finance Business Awards recognize businesses across industries that demonstrate excellence

The Ins and Opt-Outs of Email Acquisition

By Ségolène Rabel, Jr. Digital Marketing Strategist   In 2015, nonprofits saw how important a healthy list is. According to 2016 studies, list churn ended at over 11% in 2015 from unsubscribes and bounces. While list churn is unavoidable, there are opportunities to grow your list with new warm prospects.   Acquire

2016 Fundraising Reports: Topline Findings

By Ségolène Rabel, Jr. Digital Marketing Strategist We’re only halfway through 2016 and already looking forward to the reports from this year’s fundraising campaigns, A/B tests and award-winning designs. But while we wait to see the top nonprofit marketing campaigns of the past 6 months, we’re combining all of the reports from

Your Monthly Sustainer Program: Part 2

By Tracy Coutain, Account Director, and Becky Fitzpatrick, Digital Marketing Manager   Best Practices Earlier this month, we shared some insights on why your monthly donor program could become the most fruitful unit of your online fundraising program. If you missed our blog post you can read it here, or continue below

Raise Funds and Awareness on Facebook

By Madeline Frank, Large Donor/Events Intern In case you haven’t read tech news in the past few weeks, Facebook recently launched the newest addition to their ever-growing platform: Fundraisers! This new tool, specifically geared toward nonprofits and philanthropists, was quickly dubbed the newest trend in DIY fundraising. Vice President of

Your Monthly Sustainer Program: Part 1

By Tracy Coutain, Account Director, and Becky Fitzpatrick, Digital Marketing Manager   Why Monthly Donors? 2016 is the year of monthly sustainers. Multiple reports from industry leaders in the fundraising sector have shown a clear trend toward monthly giving, with some nonprofits seeing 17% of their total online revenue coming

The Digital Landscape: What Tools Can Help Your Nonprofit

By Matt Reese, Digital Strategist The digital landscape is murky – each day we hear in equal parts about tomorrow’s hot new social platform and how yesterday’s has already failed; we hear about ad technology and ad blocking technology; and each day more and more Unicorns are springing up. If even

7 Insights on How to Thank Your Donors

By Nikki Morin, Account Director Sending a “thank you” after you receive a donation, can actually encourage the donor to give a second gift. Surprised? We encourage nonprofits to spend as much time on the “thank you” email or card as they did on the appeal – after all, it could

Digital or Direct Mail? The Constant Battle for Fundraising Professionals

By Ségolène Rabel, Jr. Digital Marketing Strategist Finding the balance between online and offline fundraising can be tricky. Do you invest completely in direct mail, which has proven revenue results but a limited audience and expensive costs? Spend your budget on the less-expensive online channels that have promise, but haven’t shown consistent