Mid-Level Giving 101: Find & Upgrade Your Most Valuable Donors

Industry-wide, nonprofit organizations are investing in mid-level programs to generate more revenue. This attention to mid-level is critical to the overall success of any fundraising program. And you may already have many hidden gems in your current direct marketing database.

Planning for Effective Donor Meetings in the “New Normal”

Donor meetings are an essential component of major gift fundraising, providing invaluable opportunities to learn more about the individuals who make your programs possible. There are some fundamentals you should consider when preparing for these meetings – and new factors to keep in mind during the “new normal” of major gift fundraising in the time of COVID-19.

Planning an Effective Mid-Level Donor Program Launch

Planning an Effective Mid-Level Donor Program Launch

Mid-level donors are critical partners in your fundraising program, and one of the best ways to cultivate that relationship is to define a special program with built-in benefits for mid-level donors. This can build loyalty, incentivize upgrades, and move donors up the pyramid to even considering bequests and major gifts. Learn how to build the most effective plan before launching your program!

Addressing Multilingual Audiences in Digital Communications

English might seem like the primary language on the web, but for many nonprofits, multilingual digital communications are important to build trust and engage with online communities of donors and prospective donors. Here are the best practices to help lay the groundwork to implement a multilingual digital communications strategy.

Building a Successful Matching Gift Campaign from Start to Finish

Building a Successful Matching Gift Campaign from Start to Finish

If you find yourself with a matching gift opportunity, you can make it a multi-level success by ensuring that both those donors that fund the match and those that respond to it truly feel engaged and understand the power of their giving and how it multiplies toward funding the mission of the organization.

Nurturing Donor Relationships

Nurturing Donor Relationships Through COVID-19 and Beyond

Through the pandemic response, an incredible shift has taken hold: rising public trust in nonprofits. Charities of all missions and sizes are stepping up to fill urgent gaps in the community and take additional steps for authentic relationship building. Central to this is stewardship! Learn more about these promising trends and how you can implement strong stewardship in your fundraising program to build long-term value and lasting donor relationships.

Building a Mid-Level Giving Program

Make the Most of the Missing Middle: Building a Mid-Level Giving Program

Industry-wide, nonprofit organizations are investing in mid-level programs to generate more revenue. Implementing targeted programs to build major donor revenues is, of course, important to diversifying valuable fundraising income at the top of your donor pyramid. But organizations have historically forgotten the middle-tier that is both a critical to bridge