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Announcing the all-new Faircom New York

Written by: Lindsay Long We’re thrilled to announce the launch of the fully redesigned FaircomNY.com. While our previous site included great information and case studies from our nonprofit partners at home and overseas, we felt it was high time for a refresh that this information more user-friendly and accessible. Combining

The Ins and Opt-Outs of Email Acquisition

By Ségolène Rabel, Jr. Digital Marketing Strategist   In 2015, nonprofits saw how important a healthy list is. According to 2016 studies, list churn ended at over 11% in 2015 from unsubscribes and bounces. While list churn is unavoidable, there are opportunities to grow your list with new warm prospects.   Acquire

2016 Fundraising Reports: Topline Findings

By Ségolène Rabel, Jr. Digital Marketing Strategist We’re only halfway through 2016 and already looking forward to the reports from this year’s fundraising campaigns, A/B tests and award-winning designs. But while we wait to see the top nonprofit marketing campaigns of the past 6 months, we’re combining all of the reports from

The Digital Landscape: What Tools Can Help Your Nonprofit

By Matt Reese, Digital Strategist The digital landscape is murky – each day we hear in equal parts about tomorrow’s hot new social platform and how yesterday’s has already failed; we hear about ad technology and ad blocking technology; and each day more and more Unicorns are springing up. If even

Building an Effective Welcome Email Series

By Becky Fitzpatrick, Digital Marketing Associate One of the top goals of marketing and fundraising campaigns, other than to sell a product or raise funds, is to gain contact information – specifically, email addresses. Email is quickly becoming the most popular form of contact as younger generations change addresses often

Welcome to our new client!

With the major rush in Autumn around gala season and end of year fundraising, summertime is when most nonprofits reach out to partners and agencies to begin planning their fundraising year ahead. This summer, we’ve been in touch with many nonprofits in New York City and around the globe, and we’re happy

How to Help after Natural Disasters

Written by Becky Fitzpatrick, Digital Marketing Associate When disasters strike, people around the globe want to step up and help. While dropping cash on a plane ticket and flying to the region shows great compassion, many countries only allow certain professional relief aid groups to enter after major disasters. Basically –

The Art of the Reboot

Written by Michelle Le, Senior Account Director It’s exciting news! Our favorite shows like Full House and Coach are coming back to television, and we simply can’t wait to drop the lines “Cut. It. Out” and “Have Mercy” in front of younger generations (without getting confused looks).   Rebooting popular

National Volunteer Week

Written by Becky Fitzpatrick, Digital Marketing Associate Here at FaircomNY, we feel pretty lucky. Everyday, we get to help non-profits across the globe reach their goals and make a positive change for their community. We hear inspiring stories every day about shelters saving abandoned animals, schools providing scholarships to deserving students,

Mandela Day

[vc_row][vc_column width=”1/1″][vc_single_image image=”7243″ alignment=”center” border_color=”grey” img_link_target=”_self” img_size=”780×781″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Mark your calendars and get ready to do some good: this Friday, July 18th, is Mandela Day! Celebrated on Nelson Mandela’s birthday, Mandela Day is a call to action for individuals across the globe, asking them to try and make the world a better

Creative Campaigning: Donation, Where? Through a Third Party Software Developer

Purchasing a specially colored or designed product with the guarantee that the proceeds will benefit a charity isn’t a new concept. Maybe this morning you spritzed on some of your limited edition Breast Cancer Awareness Signature Eau de Toilette from Coach, and listened to a song written exclusively to benefit

Key Takeaways from Blackbaud’s Next Generation of American Giving Report

Blackbaud recently released a report on generational donor giving, breaking down the donation habits of different age groups: Generation Y, Generation X, Baby Boomers, and Matures. In this interactive report, you can find the social media habits of different generation groups as well as how different segments like to give. See below for five