Volatility, Uncertainty, Complexity and Ambiguity. In this state of extreme, perhaps unprecedented, worldwide VUCA, Faircom New York is assisting our domestic and international clients in planning, budgeting, forecasting and strategizing to navigate a landscape that screams for thinking differently.
Our direct mail, digital, and global philanthropy teams are ready to answer questions that you may have, and to be a friendly ear in these uncertain times. We are eager to share our insight with you, and to propose a suite of services that can help you weather this storm and for all of your fundraising needs.
We’re honored to announce that Faircom New York took home two awards, a Gold and a Bronze, at this year’s 40th Anniversary Marketing Award for Excellence in Innovation (MAXI) Awards! Faircom New York was awarded a Gold MAXI for our work with the Magdi Yacoub Global Heart Foundation (MYGHF), announcing
What does the future hold for charitable giving? To answer this question, we must first look into the charitable giving data of this past year. In 2017, Giving USA published that the gifts of Americans to charitable causes ended with a record-breaking $410 billion high-water mark, a 5.2% increase over
By Ségolène Rabel, Jr. Digital Marketing Strategist In 2015, nonprofits saw how important a healthy list is. According to 2016 studies, list churn ended at over 11% in 2015 from unsubscribes and bounces. While list churn is unavoidable, there are opportunities to grow your list with new warm prospects. Acquire emails through
By Ségolène Rabel, Jr. Digital Marketing Strategist We’re only halfway through 2016 and already looking forward to the reports from this year’s fundraising campaigns, A/B tests and award-winning designs. But while we wait to see the top nonprofit marketing campaigns of the past 6 months, we’re combining all of the reports from
By Becky Fitzpatrick, Digital Marketing Associate One of the top goals of marketing and fundraising campaigns, other than to sell a product or raise funds, is to gain contact information – specifically, email addresses. Email is quickly becoming the most popular form of contact as younger generations change addresses often
With the major rush in Autumn around gala season and end of year fundraising, summertime is when most nonprofits reach out to partners and agencies to begin planning their fundraising year ahead. This summer, we’ve been in touch with many nonprofits in New York City and around the globe, and we’re happy
Written by Becky Fitzpatrick, Digital Marketing Associate When disasters strike, people around the globe want to step up and help. While dropping cash on a plane ticket and flying to the region shows great compassion, many countries only allow certain professional relief aid groups to enter after major disasters. Basically –