Category: Direct Mail
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Women for Women International Selects Faircom to Lead Direct Mail Fundraising Program
Mission-driven partnership will strengthen donor engagement and support women survivors of war and conflict through integrated, values-aligned direct mail fundraising. NEW YORK, NY (February 19, 2026) — Faircom New York, a VeraData Company, today announced that it has been selected as the direct mail fundraising partner for Women for Women International, a global nonprofit that
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HIAS Selects Faircom New York to Lead its Direct Mail Fundraising Program
Mission-driven partnership will strengthen HIAS’s donor engagement through an integrated, values-aligned direct mail strategy and data-driven insights to grow supporter loyalty and advance refugee protection worldwide. NEW YORK, NY (February 17, 2026) — Faircom New York, a VeraData Company, today announced that it has been selected as the direct mail fundraising partner for HIAS, the
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The Case for Support Audit: 7 Places Your Message Loses the Donor
By Joey Mechelle Farque, Head of Content, VeraData Your case for support should be a story you tell more than once. It’s the logic, truth, and emotion that must hold up in the first 10 seconds of an appeal, the first scroll of a landing page, and the first line of a receipt. When response
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Year-End Gifts by Mail Just Got Riskier: Fundraisers Need to Know USPS Postmark Rules
Categories: Direct MailIt’s Tuesday, Dec. 30, 2025. We’re in the final 30 hours of the year, and you’re probably asking the same thing your donors are asking: Is it too late to make a difference? No. But it is too late to assume a last-minute mailbox drop will produce a same-day postmark. The USPS Postmark Clarification That
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Optimizing Your Direct Marketing Donor Journey: Part 3
Welcome back to “Optimizing Your Direct Marketing Donor Journey: Part 3,” a continuation of our series designed to empower forward-thinking nonprofit leaders like you. In Part 2, we ventured deeper into the crucial Engagement stage of the donor journey. We discovered how capturing the attention of supporters is just the beginning. The true art lies
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Optimizing Your Direct Marketing Donor Journey: Part 2
Welcome to Part 2 of our exploration into optimizing your direct marketing donor journey, where we dive deeper into the transformative strategies that can enhance each stage of donor engagement. In Part 1, we laid the groundwork by mapping the critical path from awareness to advocacy, examining each interaction through the lens of direct marketing.
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Optimizing Your Direct Marketing Donor Journey: Part 1
Direct marketing remains a powerful tool in the nonprofit sector, offering a tangible, personal way to connect with potential donors. But, to unlock its full potential, it’s pivotal to understand and optimize the donor journey—a series of touchpoints that guide supporters from initial awareness to loyal advocacy. Let’s explore how nonprofits can leverage technology and
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Revamp Your Planned Giving Approach: 11 Tips
Prioritizing planned giving is crucial for nonprofits, as it represents a strategic investment in the organization’s future stability and growth. This foresight ensures the sustainability and resilience of nonprofits, allowing them to continue their mission-critical work well into the future. Yet many organizations may put planned giving investments on hold because these returns won’t be
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11 Essential Strategies for Sustainer Program Excellence
Sustainers are the heartbeat of nonprofits, providing a reliable financial undercurrent that allows for confident planning and execution of long-term projects. They are cherished partners in mission-driven work, offering a stable foundation that fuels continuous impact and growth. Developing a dedicated team for sustainer relationships, empowering monthly donors as changemakers, and prioritizing accessibility and affordability
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The Role of Engagement Data in Nonprofit Marketing
Marketing is no longer just about creating catchy slogans and flashy advertisements—it hasn’t been for quite some time. For-profit and nonprofit entities alike are competing for individual attention, and the most successful players are breaking through the noise in the market by offering unique, engaging experiences for their audiences. For nonprofits to stand out with