Mid-Level Giving 101: Case Studies for Success

A healthy mid-level giving program is critical to the success of your overall program. Using a mix of different techniques across channels can help you zero in on the best cohort of mid-level donors – and then move them up the donor pyramid.

Say Thank You. Raise Money.

Say Thank You. Raise Money.

Have you started planning for year-end fundraising season? Most nonprofits tend to send only appeals during the Fall season, but that kind of transactional communication can turn donors off. Striking the balance between appeals and cultivations could help you maximize results. A simple thank you goes a long way!

When like isn't enough

When Like Isn’t Enough

As fundraisers we know that like is the first step to love. But we want more than like and love… we want to be showered with gifts.

How Nonprofits Can Leverage Facebook for Fundraising

How Nonprofits Can Leverage Facebook for Fundraising

It’s never too late to include Facebook in your fundraising strategy for high-traffic times like year-end! You can take the time now to work on optimizing this channel for your digital fundraising efforts before Giving Tuesday takes place in the Fall. Using Facebook to raise funds seems intimidating at first, but once you know the best practices, it becomes more intuitive and crucial to your digital program.

Addressing Multilingual Audiences in Digital Communications

English might seem like the primary language on the web, but for many nonprofits, multilingual digital communications are important to build trust and engage with online communities of donors and prospective donors. Here are the best practices to help lay the groundwork to implement a multilingual digital communications strategy.

The New Instagram Donation Sticker: How It Works for Nonprofits

Written by Gabrielle Montgomery, Jr. Digital Marketing Associate In an age where social media usage is majorly on the rise, it is not news that social media platforms are expanding their offerings to have an impact on important areas like fundraising. Facebook fundraisers for nonprofit organizations have been increasingly popular

Facebook Ad Products and Best Practices for Nonprofits

By Miriam Braun, Digital Marketing Manager In the 15 years since Facebook’s inception, the platform has gone through many evolutionary periods: from a collegiate message board, to a place to connect with friends, to a communications tool between brands and consumers, to the global advertising, digital behemoth it is today. 

The Ins and Opt-Outs of Email Acquisition

By Ségolène Rabel, Jr. Digital Marketing Strategist In 2015, nonprofits saw how important a healthy list is. According to 2016 studies, list churn ended at over 11% in 2015 from unsubscribes and bounces. While list churn is unavoidable, there are opportunities to grow your list with new warm prospects. Acquire emails through

2016 Fundraising Reports: Topline Findings

By Ségolène Rabel, Jr. Digital Marketing Strategist We’re only halfway through 2016 and already looking forward to the reports from this year’s fundraising campaigns, A/B tests and award-winning designs. But while we wait to see the top nonprofit marketing campaigns of the past 6 months, we’re combining all of the reports from

Raise Funds and Awareness on Facebook

By Madeline Frank, Large Donor/Events Intern In case you haven’t read tech news in the past few weeks, Facebook recently launched the newest addition to their ever-growing platform: Fundraisers! This new tool, specifically geared toward nonprofits and philanthropists, was quickly dubbed the newest trend in DIY fundraising. Vice President of

5 Holiday Shopping Skills to Apply to Your Next Social Media Campaign

By Violetta Znorkowski, Jr. Digital Marketer  1. Prioritize It’s no secret that holiday sales are filled with tons of visual stimuli to catch your attention. With colorful signs that read “85% off” and neon arrows pointing at discounts, it’s easy to get side tracked. We’ve all walked into a store with