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Category - Direct Mail

14
Jul

Faircom New York Awarded Direct Mail Prize

By Emily Rudder, Jr. Digital Strategist We are thrilled to announce that Faircom New York has been named runner up for best acquisition direct mail appeal of 2017 for our International Planned Parenthood Federation/Western Hemisphere Region (IPPF/WHR) package by the Direct Marketing Fundraiser’s Association! The Direct Marketing Fundraiser’s Association (DMFA) is the only professional association that …

15
Jun

Introducing our Newest Partner…

We are very proud to announce our newest client: The United Synagogue of Conservative Judaism (USCJ).  Our team will be working on strategic consultation and production management services for their national direct mail and digital fundraising programs. The work will be fully integrated across all channels. Founded in 1913, USCJ is a membership organization uniting Conservative …

31
Aug

The Ins and Opt-Outs of Email Acquisition

By Ségolène Rabel, Jr. Digital Marketing Strategist   In 2015, nonprofits saw how important a healthy list is. According to 2016 studies, list churn ended at over 11% in 2015 from unsubscribes and bounces. While list churn is unavoidable, there are opportunities to grow your list with new warm prospects.   Acquire emails through your website: Add …

11
Aug

2016 Fundraising Reports: Topline Findings

By Ségolène Rabel, Jr. Digital Marketing Strategist We’re only halfway through 2016 and already looking forward to the reports from this year’s fundraising campaigns, A/B tests and award-winning designs. But while we wait to see the top nonprofit marketing campaigns of the past 6 months, we’re combining all of the reports from 2015 into topline results and …

29
Jul

Your Monthly Sustainer Program: Part 2

By Tracy Coutain, Account Director, and Becky Fitzpatrick, Digital Marketing Manager   Best Practices Earlier this month, we shared some insights on why your monthly donor program could become the most fruitful unit of your online fundraising program. If you missed our blog post you can read it here, or continue below to read some of our …

11
Jul

Your Monthly Sustainer Program: Part 1

By Tracy Coutain, Account Director, and Becky Fitzpatrick, Digital Marketing Manager   Why Monthly Donors? 2016 is the year of monthly sustainers. Multiple reports from industry leaders in the fundraising sector have shown a clear trend toward monthly giving, with some nonprofits seeing 17% of their total online revenue coming from this channel*. Monthly giving …

24
Jun

7 Insights on How to Thank Your Donors

By Nikki Morin, Account Director Sending a “thank you” after you receive a donation, can actually encourage the donor to give a second gift. Surprised? We encourage nonprofits to spend as much time on the “thank you” email or card as they did on the appeal – after all, it could lead to an even larger …

16
Jun

Digital or Direct Mail? The Constant Battle for Fundraising Professionals

By Ségolène Rabel, Jr. Digital Marketing Strategist Finding the balance between online and offline fundraising can be tricky. Do you invest completely in direct mail, which has proven revenue results but a limited audience and expensive costs? Spend your budget on the less-expensive online channels that have promise, but haven’t shown consistent results in fundraising? Or do …

15
Oct

Using the ‘5 Ws’ to Elevate Your Fundraising

Corinne Servily, founder and President of Faircom New York, will be speaking at the Robert W. Wilson Summit at the New York Catholic Center on October 16. Corinne will address the importance of segmenting your donors in order to move them up the fundraising pyramid towards the ultimate goal of direct mail: leaving a planned gift. She will talk …

18
Mar

Integrating DM + Online

Written by Sally Frank, Vice President Here’s a quick and easy tip for an organization working to integrate direct mail and online. After sending a direct mail appeal, it is standard practice to follow up with a corresponding email. Having both print and digital communication channels allows donors to choose their preferred means of donating. But …