What is a Case for Support?
A case for support is one of the most important documents for a nonprofit’s development program to have. The case for support, also known as a case statement, is an emotionally compelling document that creates a vision for your organization and tells donors why they should invest in your work (literally making the case for why they should support you).
Your case for support should be written with the donor in mind, including an emotional appeal and conveying the impact a prospective donor can make by investing in your nonprofit. Framing the donor as the protagonist of this story helps them to see themselves as active participants in achieving your nonprofit’s mission and vision. A clear call to action in the closing paragraphs is a final invitation that pushes the donors along the engagement pipeline.
Like all your communications materials, your case for support’s content, tone and design should correspond with your nonprofit’s branding and messaging.
Besides emotional, motivating content, a case for support also needs engaging design. A well-designed case for support gives your organization credibility and can elevate how donors perceive the importance of your fundraising effort.
Faircom New York writes cases for support for organizations, campaigns or programs. We also offer support to nonprofits who already have their case for support drafted and would like recommendations to strengthen it.
Your case for support is a fundraising tool and it shouldn’t live in isolation. Learn more about Faircom New York’s services to build campaign and fundraising strategies for your nonprofit.
Once the case for support content is finalized, our in-house graphic designers can bring it to life, incorporating design to reinforce the story your organization is telling through engaging visuals that reflect your brand guidelines and your organizational culture.