Direct mail fundraising still works
- The average age of a US donor is 64 years old – and many organizations’ donor bases skew much older, into the 80s. And these older donors respond to direct mail.
- Donors typically give via the same channel through which they were acquired. And if your organization is 15 years or older, chances are good that most of your donors were originally acquired through direct mail. They will continue to give through this channel – but you have to ask!
- Bequests represent a larger fundraising opportunity than foundations and corporations. And the majority of bequest revenues come from small direct mail donors.
- Millennials, whose email boxes are overflowing with solicitations from retailers, politicians, and fundraisers actually like receiving direct mail! In fact, 63% of millennials have responded to a direct mail solicitation within 3 months of receiving it.
Nonprofit Direct Mail Services
New Donor Acquisition
Acquisition is the first step of any program build. The quality of a direct mail file begins with the quality of your acquisition package and list universe. We work with clients to optimize list mix and creative to bring in quality donors at the best possible cost per new donor.
Donor Appeals and Renewals
Campaigns to house donors will generate the majority of revenue for any direct response fundraising program. That is why a strong house program is so important. We can work with you to evaluate your audience and goals, and build a robust, varied program to engage with donors in new ways and increase your return on investment.
Mid-Level donors can be the most committed yet the most undervalued. We specialize in identifying and targeting the mid-level donors to fuel the pipeline to major giving and bequests.
Planned giving is paramount to the financial health of any organization, allowing individuals to make more substantial gifts to charitable organizations than they could make from ordinary income. There are gems in your donor file who may leave large bequests – and we can help you find them, whether that means building standalone planned giving programs or generating interest within your existing house mail program.
Donor-Advised Funds (DAF)
Promoting gifts through DAFs should be a major part of any fundraising program – online and offline. Following elimination of minimum deposits for many major DAFs, this form of giving is more popular than ever across all audiences. It is important to evaluate every piece that goes to your donors to make sure you are maximizing this opportunity.
Direct mail metrics are at the basis of every decision we make and is paramount to the success of any program. Along with industry news, we closely monitor your organization’s results to keep you on budget and achieving your revenue goals.
Thanking is likely the most important ingredient in a thoughtful, sustainable fundraising program, yet often organizations place the least emphasis on thanking. We can help you develop a strategy to communicate with your donors outside of just solicitations, and increase their loyalty.
Faircom NY has decades of experience in building and executing programs of all sizes, for a vast variety of nonprofits. Whether your program is well-established or you are diving into direct mail for the first time, we have the experience to shepherd you through the process and build a direct mail strategy to best meet your needs and maximize your budget.