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Category - Digital Marketing

22
Mar

World Water Day Campaigns

By Becky Fitzpatrick, Digital Marketing Manager It’s World Water Day, one of my favorite advocacy-based holidays! Today marks the 24th year of nonprofits and environmental agencies celebrating our Water Planet and fighting for sustainable management of water resources. With hundreds of groups using the holiday to tackle the water crisis by raising funds and awareness, I …

17
Nov

Faircom Workshop: Email Marketing, Back to Basics

UPDATE: Due to space limitations, the Email Marketing Workshop was changed to a webinar. Check it out below and feel free to reach out to any of the presenters directly. VIDEO Becky Fitzpatrick Digital Marketing Manager becky@faircomny.com Matt Reese Digital Strategist matt@faircomny.com Brianna Collins Account Director brianna@faircomny.com October 5, 2016: Faircom’s Digital Workshops are free events that ...
31
Aug

The Ins and Opt-Outs of Email Acquisition

By Ségolène Rabel, Jr. Digital Marketing Strategist   In 2015, nonprofits saw how important a healthy list is. According to 2016 studies, list churn ended at over 11% in 2015 from unsubscribes and bounces. While list churn is unavoidable, there are opportunities to grow your list with new warm prospects.   Acquire emails through your website: Add …

11
Aug

2016 Fundraising Reports: Topline Findings

By Ségolène Rabel, Jr. Digital Marketing Strategist We’re only halfway through 2016 and already looking forward to the reports from this year’s fundraising campaigns, A/B tests and award-winning designs. But while we wait to see the top nonprofit marketing campaigns of the past 6 months, we’re combining all of the reports from 2015 into topline results and …

29
Jul

Your Monthly Sustainer Program: Part 2

By Tracy Coutain, Account Director, and Becky Fitzpatrick, Digital Marketing Manager   Best Practices Earlier this month, we shared some insights on why your monthly donor program could become the most fruitful unit of your online fundraising program. If you missed our blog post you can read it here, or continue below to read some of our …

25
Jul

Raise Funds and Awareness on Facebook

By Madeline Frank, Large Donor/Events Intern In case you haven’t read tech news in the past few weeks, Facebook recently launched the newest addition to their ever-growing platform: Fundraisers! This new tool, specifically geared toward nonprofits and philanthropists, was quickly dubbed the newest trend in DIY fundraising. Vice President of Facebook Product Management Naomi Bleit …

11
Jul

Your Monthly Sustainer Program: Part 1

By Tracy Coutain, Account Director, and Becky Fitzpatrick, Digital Marketing Manager   Why Monthly Donors? 2016 is the year of monthly sustainers. Multiple reports from industry leaders in the fundraising sector have shown a clear trend toward monthly giving, with some nonprofits seeing 17% of their total online revenue coming from this channel*. Monthly giving …

1
Jul

The Digital Landscape: What Tools Can Help Your Nonprofit

By Matt Reese, Digital Strategist The digital landscape is murky – each day we hear in equal parts about tomorrow’s hot new social platform and how yesterday’s has already failed; we hear about ad technology and ad blocking technology; and each day more and more Unicorns are springing up. If even top tech and venture capital …

24
Jun

7 Insights on How to Thank Your Donors

By Nikki Morin, Account Director Sending a “thank you” after you receive a donation, can actually encourage the donor to give a second gift. Surprised? We encourage nonprofits to spend as much time on the “thank you” email or card as they did on the appeal – after all, it could lead to an even larger …

16
Jun

Digital or Direct Mail? The Constant Battle for Fundraising Professionals

By Ségolène Rabel, Jr. Digital Marketing Strategist Finding the balance between online and offline fundraising can be tricky. Do you invest completely in direct mail, which has proven revenue results but a limited audience and expensive costs? Spend your budget on the less-expensive online channels that have promise, but haven’t shown consistent results in fundraising? Or do …