How a Brand Guide Can Streamline Your Identity & Support Donor Relationships
![designer sketching a logo](https://www.faircomny.com/wp-content/uploads/designer-sketching-a-logo--1024x682.jpg)
Brand recognition is important for many reasons — but chief among those is fundraising. If your appeal arrives at a potential donor’s door, they are more likely to open, read and make a contribution if your brand is already familiar to them as an initial marker of legitimacy.