By Becky Fitzpatrick, Digital Marketing Associate Before we jump into specifics of end-of-year fundraising, it’s crucial to understand the basics of creating a compelling campaign. Here are 5 important campaign parts to plan before getting into the nitty-gritty of email and social media. Set a goal. Figure out what you
By Becky Fitzpatrick, Digital Marketing Associate For most people, December is a month of holiday shopping and scurried tax filing. But if you work for a non-profit, odds are you are busy rolling out your final stages of an end-of-year fundraiser, attending charity events, and monitoring your online presence like
By Lindsay Long, Account Director Tuesday night featured OAfrica’s first ever gala event, organized by FaircomNY. The evening was held at the Pierre Hotel in New York City in honor of OAfrica’s founder Lisa Lovatt-Smith. Based in Ghana, OAfrica works to shut down illegally operating orphanages, rescue vulnerable children in
Remember your Facebook notifications in 2009? Not particularly? Alright, let’s rephrase: remember these in your Facebook notifications in 2009?: “Emily could really use some help fertilizing their crops in FarmVille!” “Andrew, Liz and 4 other friends sent you requests in Mafia Wars!” Ah, the days of scrolling through an endless sea of
Purchasing a specially colored or designed product with the guarantee that the proceeds will benefit a charity isn’t a new concept. Maybe this morning you spritzed on some of your limited edition Breast Cancer Awareness Signature Eau de Toilette from Coach, and listened to a song written exclusively to benefit
Here’s the last installment in our Direct Mail Direct-ion series! Believe it or not, even something as simple as including a P.S. can drastically increase the response rate from a direct mailing. For starters, a P.S. is another way to solidify that personal connection with a donor that can only come from
We know how much you loved our last “Direct Mail Direct-ion” tip all about the difference a colored envelope can make, so here’s our next post in the series! Don’t not make the language simple to understand. We mean, definitely probably don’t make it difficult. We mean— well, I think you get
Relying solely on the web for donor interactions can seem like a tempting idea. Social media allows you to reach a potentially worldwide audience, and requires no more than a hashtag or cat GIF to guarantee a response, while email blasts are cheap and easy to send out to thousands.