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Creative Campaigning: Game of Funds

It’s 4:42 in the afternoon on a Sunday and you’re relaxing at home. Take a look at what tabs you’ve got open: we bet you’ve got your email going, and maybe some headlines from today’s breaking news. You might even be checking out a handy direct mail tip, too. But

Direct Mail Direct-ion: P.S. Include One

Here’s the last installment in our Direct Mail Direct-ion series! Believe it or not, even something as simple as including a P.S. can drastically increase the response rate from a direct mailing. For starters, a P.S. is another way to solidify that personal connection with a donor that can only come from

Direct Mail Direct-ion: Clear Communication

We know how much you loved our last “Direct Mail Direct-ion” tip all about the difference a colored envelope can make, so here’s our next post in the series! Don’t not make the language simple to understand. We mean, definitely probably don’t make it difficult. We mean— well, I think you get

Direct Mail Direct-ion: Judge a (Letter) By Its Cover

Relying solely on the web for donor interactions can seem like a tempting idea. Social media allows you to reach a potentially worldwide audience, and requires no more than a hashtag or cat GIF to guarantee a response, while email blasts are cheap and easy to send out to thousands.

Nelson Mandela Tribute Concert Recap

On February 13th, celebrities, singers, and civilians alike all gathered together at St. Paul the Apostle Church to commemorate the life of Nelson Mandela. The tribute, organized by NYC arts club CultureHorde and The Nelson Mandela Foundation, was hosted by Morgan Freeman and South African DJ Gareth Cliff. Cliff offered

Key Takeaways from Blackbaud’s Next Generation of American Giving Report

Blackbaud recently released a report on generational donor giving, breaking down the donation habits of different age groups: Generation Y, Generation X, Baby Boomers, and Matures. In this interactive report, you can find the social media habits of different generation groups as well as how different segments like to give. See below for five